12-001633
Unlimited Fulfillment Services, Llc vs.
Department Of Financial Services
Status: Closed
Recommended Order on Friday, June 28, 2013.
Recommended Order on Friday, June 28, 2013.
1STATE OF FLORIDA
4DIVISION OF ADMINISTRATIVE HEARINGS
8UNLIMITED FULFILLMENT SERVICES,
11LLC,
12Petitioner,
13vs.
14Case No. 12-1633
17DEPARTMENT OF FINANCIAL
20SERVICES,
21Respondent.
22/
23RECOMMENDED ORDER
25Administrative Law Judge John D. C. Newton, II, of the
35Division of Administrative Hearings heard this case, as noticed,
44on March 12, 2013, in Ft. Myers, Florida.
52APPEARANCES
53For Petitioner: Brennan Donnelly, Esquire
58Messer, Caparello, and Self, P.A.
632618 Centennial Place
66Tallahassee, Florida 32308-0572
69For Respondent: David J. Busch, Esquire
75Division of Legal Services
79Department of Financial Services
83612 Larson Building
86200 East Gaines Street
90Tallahassee, Florida 32399-0333
93STATEMENT OF THE ISSUES
97A. Has Petitioner, Unlimited Financial Services, LLC
104(Unlimited), conducted the unlicensed business of insurance in
112violation of section 626.112(7), Florida Statutes (2011)? 1/
120B. Has Unlimited engaged in an unfair or deceptive act or
131practice, false advertising, as prohibited by section
138626.9541(1)(b)?
139PRELIMINARY STATEMENT
141On April 10, 2012, Respondent, Department of Financial
149Services (Department), issued a Notice of Intent to Issue Cease
159and Desist Order directed at Unlimited. Unlimited contested the
168notice and requested a hearing. The Department referred the
177matter to the Division of Administrative Hearings to conduct the
187requested hearing. The undersigned set the hearing to begin
196July 31, 2012. The parties engaged in discovery, and the
206proceeding was continued four times upon agreed-to motions of the
216parties and was set to begin on March 12, 2013. On March 1,
2292013, the Department issued an Amended Notice of Intent to Issue
240Cease and Desist Order. The undersigned conducted the hearing as
250scheduled on March 12, 2013.
255The Department presented testimony from Edward Ludden, Lorna
263Noren, and Phyllis Sukut. Department's Exhibits 1, 5, 6 (pages
27345 through 59 only), 12 (deposition of Glenn Daily), and 13
284(exhibits to Daily deposition, with references to actions in
293other states, stricken) were admitted. Objections to Department
301Exhibits 2, 3, 4, and 8 were sustained.
309Unlimited presented testimony from Matthew Dilday and Joseph
317Cronin (by deposition). Exhibits 1, 2, and 3 (deposition of
327Lorna Noren) of Unlimited were admitted.
333The Transcript was filed on April 16, 2013. The parties
343were granted two extensions of time for filing proposed
352recommended orders. The parties timely filed proposed
359recommended orders, and they have been considered in the
368preparation of this Recommended Order.
373FINDINGS OF FACT
3761. The Department is a state agency charged with
385administering chapters 624 and 626, Florida Statutes, governing
393the business of insurance.
3972. Unlimited is not a licensed Florida insurance agency.
406Matthew Dilday, its owner, is not a licensed Florida insurance
416agent.
4173. In the pre-hearing stipulation, Unlimited described
424itself as "an advertiser who obtains qualified leads for licensed
434Florida insurance agents." In its advertising materials directed
442at insurance agents, Unlimited describes itself as "the Nation's
451most sought after company for advisors in need of new marketing
462strategies" and "the Nation's No. 1 Annuity Leads and Preset
472Appointment Program."
4744. Unlimited promotes itself on its website as "No. 1
484Annuity Lead Provider." Beneath that heading, Unlimited
491represents:
492When we talk with our annuity and investment
500lead prospects, our professionally trained
505call center staff is adamant about confirming
512that they have investment assets. When you
519purchase preset investment or annuity
524appointments from UFS Marketing [Unlimited],
529you also receive access to our highly
536recommended training programs that explain to
542you the best way to convert leads and
550appointments into sales.
5535. Unlimited's materials say:
557We provide annuity leads to financial
563professionals who sell deferred annuities,
568many who work for insurance companies. We
575also provide pre-qualified annuity leads
580programs to independent agents of the
586insurance companies who collect a commission
592from the insurance company when they sell an
600annuity. This commission is usually a a
607[sic] percentage of the total premium paid by
615the annuity investor.
6186. Unlimited's services facilitate contact between an agent
626and a potential client in several ways. According to the
636promotional materials, Unlimited's "Annuity Leads and Preset
643Appointment Programs are essential to insurance agents and
651financial advisors."
6537. Again, according to the materials, Unlimited sets
"661thousands of qualified appointments every month for agents
669nationwide." The program saves agents valuable time in
677prospecting for qualified prospective customers.
6828. Unlimited enters into marketing services agreements with
690Florida insurance agents and agencies designed to facilitate the
699marketing of life insurance products to Florida consumers.
7079. Unlimited is in the advertising and marketing business
716and operates a telemarketing call center. Although Mr. Dilday
725repeatedly testified that Unlimited was simply a "printing
733company," it is not. It is a direct mail and telemarketing
744marketing organization focused on developing customer leads for
752insurance agents. 2/
75510. In 2011, Unlimited entered into a contract with Florida
765Insurance Agent Andy Heygate titled, "Marketing Services
772Agreement" (Agreement).
77411. The "General Purpose" paragraph of the Agreement
782states:
783This Agreement will establish a business
789relationship among and between the
794aforementioned parties whereby UFS Marketing
799will supply fulfillment services on behalf of
806the Customer [Agent Heygate]. Marketing
811materials will be mailed to the general
818public on behalf of the Customer in
825accordance with the instructions received
830from the Customer and calls will be taken
838from the general public on behalf of the
846Customer in accordance with the Customer's
852instructions.
85312. The Agreement details marketing services and the
861parties' responsibilities. Among other things, it provides:
868A. Unlimited will send a mass mailing developed
876by the customer targeted at individuals who
883meet a demographic profile selected by the
890customer.
891B. The profile for the Agreement targeted
898homeowners aged 58-75 who had an annual income
906of over $30,000 and a home worth $150,000 or
917more.
918C. Unlimited will make a telephone bank available
926to accept responses from consumers following a
933script developed by the customer to screen the
941responses to make appointments or develop
947leads.
948D. Unlimited will make leads available and/or set
956appointments with consumers resulting from the
962inquiries generated from the marketing
967materials.
96813. The Agreement defines "Lead" as "a consumer who
977contacts an UFS Marketing representative in response to the
986Customer's marketing materials and agrees to be contacted by the
996Customer."
99714. The Agreement defines "Appointment" as "a consumer who
1006contacts UFS Marketing in response to the Customer's marketing
1015materials and schedules an appointment with the Customer for the
1025purpose of discussing the Customer's products or services and is
1035defined by [enumerated criteria]."
103915. The criteria include that the consumer has indicated
"1048they are receiving regular statements for an investment or
1057retirement plan," and the consumer has "indicated they will have
1067their statements available at the time of the review."
107616. The Agreement requires the agent to pay Unlimited a
1086fee. The "[f]ees are based upon the number of marketing pieces
1097sent and resources required to take inbound calls, schedule
1106appointments and develop leads on behalf of the [agent]." The
1116fees are for the full range of services provided for in the
1128Agreement, not just printing and mailing the postcards.
113617. The marketing materials and mass mailing the Agreement
1145refers to are a postcard, which is an exhibit to the Agreement.
115718. The front address side of the postcard in very small
1168print reads:
1170Privacy Law Notice: This notice is provided
1177in accordance with Federal Privacy Laws. The
1184Policy of this agency is to protect the
1192privacy rights of all consumers who respond
1199to this notice. This agency DOES NOT POSSESS
1207OR DISCLOSE NON-PUBLIC PERSONAL INFORMATION
1212TO THIRD PARTIES IN ANY INSTANCE. If you
1220choose to have an existing policy or contract
1228reviewed by a licensed agent, that agent is
1236also required to adhere to the state and
1244federal consumer and privacy protection laws.
1250Important information: This notice is being
1256sent to you as a possible holder of an
1265in-force annuity contract. This agency does
1271not have a direct affiliation with the
1278insurance carrier through which you are
1284currently contracted. The agency is
1289contracted with agents licensed to conduct
1295insurance business in your state. This
1301notice should be disregarded if you do not
1309currently have an in-force annuity contract.
131519. The word "agency" evokes the concept of a government or
1326insurance agency. Unlimited is not an agency. The description
1335of Unlimited as an agency is false.
134220. The back side of the postcard in larger print states:
1353This communication is to inform you that you
1361may have an annuity that has reached the end
1370of its surrender period.
1374The end of a surrender period is a positive
1383Please contact the Annuity Department to event that means an owner may cash in an
1398discuss your options. annuity or make withdrawals without
1406(877) 836-2333 incurring a surrender charge. A surrender
1414charges is a fee levied by an insurance
142221. The first sentence on the back side of the postcard company on an annuity contract for
1439withdrawals before the end of the time set
1447creates the impression that the sender has some knowledge of the b y the contract ( the surrender p eriod ) .
1469financial circumstances and holdings of the addressee.
147622. The statement in the text box is an accurate statement.
148723. The overall import of the postcard, including the
"1496Privacy Law Notice," the reference to Unlimited as an "agency,"
1506and references to the recipient having an annuity, create the
1516impression that the sender has financial information about the
1525recipient and some formal relationship with the recipient. This
1534is so despite the disclaimers "may have" and "possible holder."
154424. It is also so despite the sentence stating the "agency"
1555does not have a "direct" affiliation with the recipient's
1564insurance carrier. Use of "direct" necessarily implies a
1572relationship of some sort.
157625. The script is also an exhibit to the Agreement. The
1587script calls for the operator to tell the caller:
1596[I]f you've held an annuity for some time and
1605you're due for a quick service review. This
1613review will cover important contract features
1619and make sure you are receiving all the
1627benefits you are entitled to. The review
1634will also cover information on how to stop
1642paying taxes on your retirement investments.
1648Have you been getting your statements on a
1656regular basis?
165826. The script directs the operator to make sure the
1668statement is a statement for an investment, not for social
1678security. It also directs the operator to ensure that the amount
1689of the last statement exceeded $20,000.
169627. The script calls for the operator to schedule an
1706appointment with the agent and emphasize the importance of
1715bringing the account statement. It does not provide for the
1725recipient bringing the annuity contract, which is the document
1734that would have terms such as the surrender period.
174328. After covering the annuity information and appointment
1751conversation, the script goes on to lead the operator through
1761similar questioning about an IRA or 401K and life insurance. The
1772script is attached to this Recommended Order as Exhibit A.
178229. The Agreement requires Unlimited to provide the agent
1791with recordings of every call resulting in an appointment or
1801lead.
180230. The Agreement also contains several disclaimers. For
1810instance it states: "UFS Marketing shall not participate in any
1820sales activity or other business conducted by the Customer."
182931. It also states that "UFS Marketing shall not supervise
1839or monitor the sales activity or other business activities of the
1850Customer."
185132. The Agreement provides for the agent/customer to
1859approve both the postcard and the script.
186633. The Agreement also includes several assertions by the
1875agent/customer that they are properly qualified and licensed in
1884the states where the appointments will be scheduled.
189234. In 2011, Unlimited mailed marketing postcards to
1900Phyllis Sukut and Angie Perez Cabrera in Florida. The postcards
1910were part of Unlimited's fulfillment of its Agreement with
1919Mr. Heygate. Unlimited mailed approximately 240,000 of the
1928postcards to Florida addresses.
193235. A copy of the postcard sent to Ms. Sukut pursuant to
1944the Agreement is attached to this Recommended Order as Exhibit B.
1955The postcard is identical to the Agreement's sample, except that
1965it asks her to contact the "Scheduling Department," instead of
1975the "Annuity Department" and includes the statement,
"1982[w]ithdrawals may, however, still be subject to tax
1990consequences."
199136. Before mailing the postcards, Unlimited did not know
2000the insurance, investment, or financial circumstances of
2007Ms. Sukut and Ms. Perez Cabrera.
201337. The postcard confused Ms. Sukut because it did not come
2024from her insurance company, and she did not understand the
2034references to "agency" and "surrender period."
204038. She called the number and spoke to a gentleman who
2051wanted to schedule an appointment to discuss her "expiring"
2060annuity. She declined. The gentleman gave her a number to call
2071and Mr. Heygate's name, if she changed her mind.
208039. Ms. Sukut contacted her insurance agent, Ed Ludden,
2089about it. Ms. Perez Cabrera also sent the card that she received
2101to Mr. Ludden.
210440. Mr. Ludden forwarded the postcards to Prudential, who
2113held the women's policies. He was concerned that somehow
2122Prudential's confidential information about Ms. Sukut and
2129Ms. Perez Cabera had been compromised. Even an experienced
2138insurance agent like Mr. Ludden received the impression that the
2148sender of the postcard had information about the recipients.
215741. Mr. Ludden also contacted the Department and provided
2166the postcards to it.
2170CONCLUSIONS OF LAW
217342. DOAH has jurisdiction over the parties and the subject
2183matter of this proceeding pursuant to sections 120.569 and
2192120.57(1), Florida Statutes (2012).
219643. The Department brings this action against Unlimited to
2205exercise its cease and desist authority. It maintains that
2214Unlimited has engaged in the unlicensed business of insurance and
2224has engaged in an unfair or deceptive act or practice.
223444. Section 626.9581 grants the Department authority to
2242issue an order requiring a person who has engaged in an unfair or
2255deceptive act or practice or the unlawful transaction of
2264insurance to cease and desist.
226945. Section 626.9571 establishes the process for exercise
2277of the Department's cease and desist authority. It requires the
2287Department to serve a statement of the charges and notice, as the
2299Department has done. § 626.9571(3), Fla. Stat. (2011).
2307Subsections 626.9571(1) and (2) provide for a hearing conducted
2316in accordance with chapter 120, Florida Statutes (2012).
232446. The Department bears the burden of proving the
2333allegations of its Amended Notice of Intent to Issue Cease and
2344Desist Order. See Dep't of Banking & Fin., Div. of Sec. &
2356Investor Prot. v. Osborne Stern & Co. , 670 So. 2d 932, 934 (Fla.
23691996)("The general rule is that a party asserting the affirmative
2380of an issue has the burden of presenting evidence as to that
2392issue. Fla. Dep't of Transp. v. J.W.C. Co., Inc ., 396 So. 2d 778
2406[Fla. 1st DCA 1981]."). The parties are in agreement that
2417preponderance of the evidence is the required degree of proof for
2428this administrative proceeding. Dep't of Banking & Fin., Div. of
2438Sec. & Investor Prot. v. Osborne Stern & Co. , supra ; Wensil v.
2450Dep't of Envtl. Prot. , 675 So. 2d 1040 (Fla. 1st DCA 1996);
2462Fitzpatrick v. Miami Beach , 328 So. 2d 578 (Fla. 3rd DCA 1976);
2474Fla. Dep't of HRS v. Career Serv. Comm'n , 289 So. 2d 412 (Fla.
24874th DCA 1974).
2490The Business of Insurance
249447. Annuities are a type of life insurance. § 624.602(1).
250448. Florida law requires a Department license in order to
2514act as, or hold oneself out as, an insurance agent, insurance
2525adjuster, or customer representative. § 626.112(1). No one may
"2534engage in the solicitation of insurance" unless they are
2543licensed to do so by the Department. § 626.112(1)(b). Section
2553626.112(7)(a) prohibits any entity acting directly or indirectly
2561as an insurance agency unless licensed by the Department.
257049. Section 624.10 states: "'Transact' with respect to
2578insurance includes any of the following, in addition to other
2588applicable provisions of this code: (1) Solicitation or
2596inducement. . . ." The Department maintains that Unlimited's
2605lead development activities, including the postcard mailings and
2613the call center operations, are solicitation of insurance that
2622require a license.
262550. The First District Court of Appeal considered a
2634factually similar context in National Federation of Retired
2642Persons v. Department of Insurance , 553 So. 2d 1289 (Fla. 1st DCA
26541989). In a declaratory statement proceeding, National asked the
2663Department to review an informational pamphlet it intended to
2672send to members and prospective members. The pamphlet invited
2681recipients to contact National for information about the
2689availability of supplemental Medicare insurance. It stated that
2697it had reviewed policies that pay 100 percent of covered hospital
2708charges, cover pre-existing conditions, and guarantee acceptance.
2715National planned to compile the names of those who inquired into
2726lists to sell insurance companies.
273151. National's activity facilitated contact between an
2738agent and a potential client. The Department determined in its
2748declaratory statement that National's activity was solicitation
2755and inducement and, therefore, the transaction of insurance, as
2764defined in section 624.10, required a license. The court,
2773applying basic principles of statutory construction, considered a
2781commonly accepted dictionary definition of "solicit." The court
2789also applied the principle that "[a]n agency is afforded wide
2799discretion in the interpretation of a statute which it
2808administers and such interpretation will not be overturned unless
2817clearly erroneous." Nat'l Fed'n of Retired Persons v. Dep't of
2827Ins. , supra , at 1290. The opinion affirmed the Department's
2836declaratory statement. To reach that result the court
2844necessarily held that the facilitation proposed by National
2852amounted to transacting insurance.
285652. That holding governs here. The purpose and effect of
2866Unlimited's program is to facilitate solicitation of insurance by
2875screening potential customers to provide "leads" with specified
2883resources and an existing annuity no longer subject to a
2893surrender charge. Unlimited providing insurance agents a list of
2902names of interested and qualified potential customers cannot be
2911distinguished from National providing a list of interested
2919potential customers. Unlimited makes an argument that actually
2927supports this conclusion. Unlimited argues that the screening
2935its employees perform is no different than the screening an
2945insurance agent's receptionist might perform if a potential
2953customer called. That may be so. But the receptionist would be
2964clearly facilitating solicitation of insurance as Unlimited is.
2972Unlike Unlimited, the receptionist would be working as an agent
2982of, and under the licensed authority of, the insurance agent.
299253. The Department proved that the Unlimited program
3000described in the Findings of Fact is the business of insurance
3011and requires licensure by the Department. 3/
3018Untrue, Deceptive, or Misleading
302254. Part IX of chapter 626 creates the "Unfair Insurance
3032Trade Practices Act." 4/
303655. Section 626.9541(1)(b)2. of the Act prohibits knowingly
3044making, publishing, disseminating, circulating, or placing before
3051the public, or causing, directly or indirectly, to be made,
3061published, disseminated, circulated, or placed before the public
3069in the form of a letter or notice "an advertisement,
3079announcement, or statement containing any assertion,
3085representation, or statement with respect to the business of
3094insurance, which is untrue, deceptive, or misleading." The
3102Department charges that Unlimited violated this prohibition.
310956. There is no question that Unlimited knowingly
3117disseminated the postcards to the public and disseminated
3125statements to the public through its call center. The
3134determinative question for resolving this charge is whether the
3143statements in the postcard and the representations of call center
3153employees, as documented in their script, were untrue, deceptive,
3162or misleading.
316457. The Department has not proven that the statements were
3174untrue. It has, however, proven by a preponderance of the
3184evidence that they were deceptive or misleading. 5/ The facts here
3195are much like those the Department found deceptive in Department
3205of Insurance v. Jaquith , Case No. 99-4363 (Fla. DOAH May 23,
32162000; Fla. DOI July 27, 2000), aff'd per curiam , Jaquith v.
3227Department of Insurance Case No. 4D00-2947 (Fla. 4th DCA 2001).
3237In that case the bail bond insurer's advertisement was factually
3247correct in that it asserted the insurer offered "GUARANTEED
3256LOWEST RATES!" while noting "ALLOWED BY LAW" in smaller typeface.
3266The law permitted only one rate. This made the advertisement
3276misleading and deceptive, because it created the inference that
3285the insurer could provide lower rates than others.
329358. Unlimited's postcard and call center script are likely
3302to mislead in the following ways: (1) They create the impression
3313that the communication comes from a government or insurance
3322agency and conceal the fact that it comes from a marketing firm.
3334(2) They create the impression that Unlimited has some
3343information about and relation to the targeted consumer.
3351(3) They create the impression that Unlimited is acting in the
3362recipient's interest to review the annuity, when it is acting on
3373behalf of the agent that retained it to develop sales leads.
338459. Unlimited relies upon a survey conducted by Dr. Joseph
3394Cronin to argue that the postcard is not misleading or deceptive.
3405The survey is not persuasive. The record does not explain how
3416the sample of survey respondents chosen was statistically valid.
3425The selection process was that Dr. Cronin simply sent two
3435students to senior centers in Tallahassee, Florida, to question
3444exercise class participants. Two of the five questions it asked
3454establish a standard well beyond whether the postcard is
3463misleading or deceptive. Those questions ask if the reader felt
"3473required" to call the number or if the postcard "required" some
3484action. If the survey was given weight, it would buttress the
3495conclusion that the postcard is deceptive. The survey questioned
350467 individuals between the ages of 55 and 75. Of that sample,
351617.9 percent found the postcard deceptive. Evidence that 15
3525percent of a survey sample is misled by an advertisement is
3536sufficient to support the determination of likelihood of success
3545on the merits needed to sustain entry of a preliminary
3555injunction. Novartis Consumer Health, Inc. v. Johnson & Johnson-
3564Merck Consumer Pharms. Co. , 290 F.3d 578, 594 (3d Cir. 2002).
3575RECOMMENDATION
3576Based on the foregoing Findings of Fact and Conclusions of
3586Law, it is RECOMMENDED that the Department of Financial Services
3596enter a final Cease and Desist Order: (1) finding that Unlimited
3607Fulfillment Services, LLC, has engaged in the unlawful
3615transaction of insurance; (2) finding that Unlimited Fulfillment
3623Services, LLC, has engaged in a misleading or deceptive trade
3633practice; and (3) ordering Unlimited Fulfillment Services, LLC,
3641to cease and desist all written and oral insurance marketing or
3652advertising efforts in Florida by means of direct mail, use of
3663the internet, or telemarketing, unless and until it is properly
3673licensed in the State of Florida.
3679DONE AND ENTERED this 28th day of June, 2013, in
3689Tallahassee, Leon County, Florida.
3693JOHN D. C. NEWTON, II
3698Administrative Law Judge
3701Division of Administrative Hearings
3705The DeSoto Building
37081230 Apalachee Parkway
3711Tallahassee, Florida 32399-3060
3714(850) 488-9675
3716Fax Filing (850) 921-6847
3720www.doah.state.fl.us
3721Filed with the Clerk of the
3727Division of Administrative Hearings
3731this 28th day of June, 2013.
3737ENDNOTES
37381/ All references to the Florida Statutes are to the 2011 edition
3750unless otherwise noted.
37532/ Mr. Dilday's repeated assertions in testimony that Unlimited
3762is only a printing company undermine his credibility.
37703/ This is so whether the preponderance of evidence or the clear
3782and convincing standard is applied. Slomowitz v. Walker , 429
3791So. 2d 797, 800 (Fla. 4th DCA 1983); G.W.B. v. J.S.W. (In Re Baby
3805E.A.W.) , 658 So. 2d 961, 967 (Fla. 1995). The Findings of Fact
3817are established under either standard.
38224/ The parties do not question that this Act governs the
3833activities of unlicensed entities, as well as licensed. In light
3843of this agreement and the deference to be given an agency's
3854interpretation of the statutes it administers, Nat'l Fed'n Of
3863Retired Persons v. Dep't of Ins. , supra , this interpretation is
3873accepted and applied in this case.
38795/ Florida's Deceptive and Unfair Trade Practices Act contains
3888language similar to section 626.9541(1)(b)2. It prohibits
"3895unfair or deceptive acts or practices in the conduct of any
3906trade or commerce . . . ." § 501.204(1), Fla. Stat.
3917Interpretations of similar language in other statutes can be
3926instructive. Bortell v. White Mts. Ins. Group, Ltd , 2 So. 3d
39371041, 1047 (Fla. 4th DCA 2009). Interpreting section 501.204(1),
3946the opinion in Davis v. Powertel, Inc. , 776 So. 2d 971, 974 (Fla.
39591st DCA 2000), states "a deceptive practice is one that is
"3970likely to mislead" consumers.
3974COPIES FURNISHED:
3976Julie Jones, CP, FRP, Agency Clerk
3982Division of Legal Services
3986Department of Financial Services
3990200 East Gaines Street
3994Tallahassee, Florida 32399-0390
3997David J. Busch, Esquire
4001Division of Legal Services
4005Department of Financial Services
4009612 Larson Building
4012200 East Gaines Street
4016Tallahassee, Florida 32399-0333
4019Brennan Donnelly, Esquire
4022Messer, Caparello, and Self, P.A.
40272618 Centennial Place
4030Tallahassee, Florida 32308-0572
4033NOTICE OF RIGHT TO SUBMIT EXCEPTIONS
4039All parties have the right to submit written exceptions within
404915 days from the date of this Recommended Order. Any exceptions
4060to this Recommended Order should be filed with the agency that
4071will issue the Final Order in this case.
4079Feb. 11. 2011 11;lSAM No.li12 P. 11
4087Agent Acknowledgement
4089 You the customer referred to he(e1n as "You" "your(s)" or "User" agrees as foI1O'M!;:
4105Immediately upon feceipt of payment of fees, UNLIMITED FUlFlLLMENT seRVIOES
4115lLC will prepare and execute a mass mailing developed by the user targete
4128individuals who meet a demographic piOiile selected by tl'lQ user; acoept Incoming
4140responses from consumers according to an Ihbound call sCfipt dllV6lopad by me user to
4154screen those incoming responses for the purpos& of making appoinbnents or developing
4166leads In accordal'loo wIth the instructions issued by the user. The use of such materials
4181and services ·ls . ai the Users own tlak. I und.erstand that a reasonable Mlount of
4197undtliverable mall is to be expected during suoh mailing campaigns and that all
4210undelIVered mall will be returned to the address provided by the customer.
4222I warrant thai I have not sUbmitted to UNLIMITED FULFILLMENT SERVICES lLC:
4234 Materiais that are unlawful, th'reatening, abusiVe, defamatory, obscene or which hwade
4246another person's privacy or further the commission or COncealmenl of a crime;
4258 Materials fuafarethe subject of, or which infringe upon, any pa,lSnt, trademark. ltade.
4272name, lradeMcret, I1ght of pUblICIty, moral right or other Intelleclual property
4283right ofanolher person or entity. . .
4290I, "User" have reviewed the above lilod approve and Instruct the use of such malerlals by
4306UNLIMITeO FUI.,FILLMENT SERV ES LtC jn performing mar!
4315S l 9 na tllre:
4320Date: ------'--1-------.0...+-1-------
4322
4323114 Pi" 3088 ..... _ .. .. ·_···AUT0 .. 34iIGtT
4333PHYUJS BUSH . . . .
433952t34 FAlRFlEll;lDR
4342FORT MYERS,FL
4345Pri,:,acy J..aty NQt:lCJ\\}, t1oti\\le is pr'Ovided in Privacy LawS;
4356. notice, p .. li, .. "ey ........ ' ..... .. y.· DOES lS .. tb ·· p .. NOT 1' o.'.too t .. FOSSESS 1 b.·e .. , p.' t'l,' .. 'v.a cy OR .. t.jghts.' PJlSCLQSE .. · .. ,· Of.' U · .. CO,!'1.gum er W, .. ho.·.,.r$ll,p.Q .. m.i .. · t b is
4417.. TO THIRD PARl'lES.1N ANY If)'Q!il choose til }iaVIllU}
4426.()1' eontract PYa 'that ll,gcn-t is alSQreq\\liNd tpadhere to
4436the fede:J:al C<>4439ns_et!illU privacy laws. This
4443nt>ftce.I!'l>¢lllg 5e1,'lt to you···as. a possible holder of fltl in.-force annuity ccOnkact. This:
4457does not hav(: a with you
4463oontracted .. liCensed to ccmdijct msurance m
4470y(,}W'slate, ThiS notIce SllQuJdbe ifYQuao not . annuity
4480is you m,ay
4484I:lmtaofl,uiw that the- end of its'
4491surrender period,
4493The E»\\ldof ·asurreFfder .. is, apesitlveevent tnatmeans
4500a,n owner may cash in an annuitY Qr make
4510Asurreno,eJ cnalgtll$
, 4513leyled by an 'insuml1eel anamnuity
4518ror befor-ethe .eltld- QUAe by the
4524(thesutl'ender period), ma¥, however, stm. ,1)&
4530to tax
4532PI,ease oontact our Scheduling DeJllartmentm> ·aiscuss
4539Y'o-ur
4540('77)8:3,1 .. 2:333 .,., Ll ... J ...
4550EXHIBIT B
- Date
- Proceedings
- PDF:
- Date: 07/12/2013
- Proceedings: Transmittal letter from Claudia Llado returning Petitioner's Exhibits numbered 4-5 and the Deposition of Joseph Cronin, which were not offered into evidence.
- PDF:
- Date: 07/11/2013
- Proceedings: Transmittal letter from Claudia Llado returning Respondent's Exhibits numbered 6-7 and 9=11, which were not admitted into evidence, along with the Depositions of Angie Perezcabrera and Phyllis Sukut.
- PDF:
- Date: 06/28/2013
- Proceedings: Recommended Order cover letter identifying the hearing record referred to the Agency.
- PDF:
- Date: 05/08/2013
- Proceedings: Joint Motion to Enlarge Time to File Proposed Recommended Orders filed.
- Date: 04/16/2013
- Proceedings: Transcript of Proceedings (not available for viewing) filed.
- Date: 03/12/2013
- Proceedings: CASE STATUS: Hearing Held.
- PDF:
- Date: 03/11/2013
- Proceedings: Petitioner's Memorandum of Law in Opposition to Responden't s Motion in Limine filed.
- PDF:
- Date: 03/05/2013
- Proceedings: Petitioner's Motion for Rehearing Regarding the Division's Order Granting the Respondent's Motion in Limine and Motion to Amend filed.
- PDF:
- Date: 03/04/2013
- Proceedings: Notice of Amendment to Witness List and Notice of Request to Appear by Telephone filed.
- PDF:
- Date: 03/01/2013
- Proceedings: Order Granting Motion in Limine and Renewal of Motion for Leave to Amend.
- PDF:
- Date: 02/20/2013
- Proceedings: Notice of Telephonic Pre-hearing Conference (set for March 4, 2013; 10:00 a.m.).
- PDF:
- Date: 02/13/2013
- Proceedings: Notice of Resolution of Motion to Compel and Request that Respondent's Motion in Limine and Renewal of Motion for Leave to File Amended Notice be Set for Hearing filed.
- PDF:
- Date: 02/04/2013
- Proceedings: Respondent's Motion in Limine as to Witness Perry and Renewal of Motion for Leave to File Amended Notice filed.
- PDF:
- Date: 02/04/2013
- Proceedings: Notice of Telephonic Motion Hearing (motion hearing set for February 13, 2013; 10:45 a.m.).
- PDF:
- Date: 01/17/2013
- Proceedings: Amended Notice of Hearing (hearing set for March 12 and 13, 2013; 9:00 a.m.; Fort Myers, FL; amended as to location of hearing).
- PDF:
- Date: 01/10/2013
- Proceedings: Order Granting Continuance and Re-scheduling Hearing (hearing set for March 12 and 13, 2013; 9:00 a.m.; Fort Myers, FL).
- Date: 01/08/2013
- Proceedings: CASE STATUS: Motion Hearing Held.
- PDF:
- Date: 01/02/2013
- Proceedings: Department's Motion for Order Compelling Answers to Interrogatories filed.
- PDF:
- Date: 12/18/2012
- Proceedings: Notice of Filing Depositions (Phyllis Sukut, Angie Perezcabrera, Lorna Nornen, and Glenn S. Daily; depositions not available for viewing).
- PDF:
- Date: 12/18/2012
- Proceedings: Notice of Filing Depositions (of P. Sukut, A. Perezcabrera, L. Noren and G. Daily) filed.
- PDF:
- Date: 11/08/2012
- Proceedings: Second Notice of Department's Production of Documents and Notice of Intent to Submit Expert Opinion and Report as Evidence filed.
- PDF:
- Date: 10/09/2012
- Proceedings: Order Granting Continuance and Re-scheduling Hearing by Video Teleconference (hearing set for January 15 and 16, 2013; 9:00 a.m.; Fort Myers, FL).
- PDF:
- Date: 10/05/2012
- Proceedings: Agreed Motion for Continuance, Alternatively, to Strike Respondent's Expert Witness (Opposed) filed.
- PDF:
- Date: 09/10/2012
- Proceedings: Petitioner's Objection to Respondent's Motion for Leave to Amend filed.
- PDF:
- Date: 08/29/2012
- Proceedings: Respondent's Motion for Leave to File Amended Notice of Intent to Issue Cease and Desist Order filed.
- PDF:
- Date: 08/28/2012
- Proceedings: Order Granting Continuance and Re-scheduling Hearing (hearing set for October 17 and 18, 2012; 8:30 a.m.; Tallahassee, FL).
- PDF:
- Date: 07/26/2012
- Proceedings: Order Granting Continuance and Re-scheduling Hearing by Video Teleconference (hearing set for September 17 and 18, 2012; 9:00 a.m.; Fort Myers, FL).
- PDF:
- Date: 06/19/2012
- Proceedings: Department's Response to Motion to Deem Request for Admissions Admitted or Motion to Permit Withdrawal of Admissions filed.
- PDF:
- Date: 06/15/2012
- Proceedings: Petitioner's Motion to Deem Request for Admissions Admitted filed.
Case Information
- Judge:
- JOHN D. C. NEWTON, II
- Date Filed:
- 05/09/2012
- Date Assignment:
- 05/21/2012
- Last Docket Entry:
- 09/25/2013
- Location:
- Fort Myers, Florida
- District:
- Middle
- Agency:
- ADOPTED IN TOTO
Counsels
-
David J. Busch, Esquire
Address of Record -
Brennan Donnelly, Esquire
Address of Record -
David J Busch, Esquire
Address of Record