12-001633 Unlimited Fulfillment Services, Llc vs. Department Of Financial Services
 Status: Closed
Recommended Order on Friday, June 28, 2013.


View Dockets  
Summary: Dept. of Insurance proved postcard and call center operation was unlicensed business of insurance. The Department proved the operation was a deceptive practice.

1STATE OF FLORIDA

4DIVISION OF ADMINISTRATIVE HEARINGS

8UNLIMITED FULFILLMENT SERVICES,

11LLC,

12Petitioner,

13vs.

14Case No. 12-1633

17DEPARTMENT OF FINANCIAL

20SERVICES,

21Respondent.

22/

23RECOMMENDED ORDER

25Administrative Law Judge John D. C. Newton, II, of the

35Division of Administrative Hearings heard this case, as noticed,

44on March 12, 2013, in Ft. Myers, Florida.

52APPEARANCES

53For Petitioner: Brennan Donnelly, Esquire

58Messer, Caparello, and Self, P.A.

632618 Centennial Place

66Tallahassee, Florida 32308-0572

69For Respondent: David J. Busch, Esquire

75Division of Legal Services

79Department of Financial Services

83612 Larson Building

86200 East Gaines Street

90Tallahassee, Florida 32399-0333

93STATEMENT OF THE ISSUES

97A. Has Petitioner, Unlimited Financial Services, LLC

104(Unlimited), conducted the unlicensed business of insurance in

112violation of section 626.112(7), Florida Statutes (2011)? 1/

120B. Has Unlimited engaged in an unfair or deceptive act or

131practice, false advertising, as prohibited by section

138626.9541(1)(b)?

139PRELIMINARY STATEMENT

141On April 10, 2012, Respondent, Department of Financial

149Services (Department), issued a Notice of Intent to Issue Cease

159and Desist Order directed at Unlimited. Unlimited contested the

168notice and requested a hearing. The Department referred the

177matter to the Division of Administrative Hearings to conduct the

187requested hearing. The undersigned set the hearing to begin

196July 31, 2012. The parties engaged in discovery, and the

206proceeding was continued four times upon agreed-to motions of the

216parties and was set to begin on March 12, 2013. On March 1,

2292013, the Department issued an Amended Notice of Intent to Issue

240Cease and Desist Order. The undersigned conducted the hearing as

250scheduled on March 12, 2013.

255The Department presented testimony from Edward Ludden, Lorna

263Noren, and Phyllis Sukut. Department's Exhibits 1, 5, 6 (pages

27345 through 59 only), 12 (deposition of Glenn Daily), and 13

284(exhibits to Daily deposition, with references to actions in

293other states, stricken) were admitted. Objections to Department

301Exhibits 2, 3, 4, and 8 were sustained.

309Unlimited presented testimony from Matthew Dilday and Joseph

317Cronin (by deposition). Exhibits 1, 2, and 3 (deposition of

327Lorna Noren) of Unlimited were admitted.

333The Transcript was filed on April 16, 2013. The parties

343were granted two extensions of time for filing proposed

352recommended orders. The parties timely filed proposed

359recommended orders, and they have been considered in the

368preparation of this Recommended Order.

373FINDINGS OF FACT

3761. The Department is a state agency charged with

385administering chapters 624 and 626, Florida Statutes, governing

393the business of insurance.

3972. Unlimited is not a licensed Florida insurance agency.

406Matthew Dilday, its owner, is not a licensed Florida insurance

416agent.

4173. In the pre-hearing stipulation, Unlimited described

424itself as "an advertiser who obtains qualified leads for licensed

434Florida insurance agents." In its advertising materials directed

442at insurance agents, Unlimited describes itself as "the Nation's

451most sought after company for advisors in need of new marketing

462strategies" and "the Nation's No. 1 Annuity Leads and Preset

472Appointment Program."

4744. Unlimited promotes itself on its website as "No. 1

484Annuity Lead Provider." Beneath that heading, Unlimited

491represents:

492When we talk with our annuity and investment

500lead prospects, our professionally trained

505call center staff is adamant about confirming

512that they have investment assets. When you

519purchase preset investment or annuity

524appointments from UFS Marketing [Unlimited],

529you also receive access to our highly

536recommended training programs that explain to

542you the best way to convert leads and

550appointments into sales.

5535. Unlimited's materials say:

557We provide annuity leads to financial

563professionals who sell deferred annuities,

568many who work for insurance companies. We

575also provide pre-qualified annuity leads

580programs to independent agents of the

586insurance companies who collect a commission

592from the insurance company when they sell an

600annuity. This commission is usually a a

607[sic] percentage of the total premium paid by

615the annuity investor.

6186. Unlimited's services facilitate contact between an agent

626and a potential client in several ways. According to the

636promotional materials, Unlimited's "Annuity Leads and Preset

643Appointment Programs are essential to insurance agents and

651financial advisors."

6537. Again, according to the materials, Unlimited sets

"661thousands of qualified appointments every month for agents

669nationwide." The program saves agents valuable time in

677prospecting for qualified prospective customers.

6828. Unlimited enters into marketing services agreements with

690Florida insurance agents and agencies designed to facilitate the

699marketing of life insurance products to Florida consumers.

7079. Unlimited is in the advertising and marketing business

716and operates a telemarketing call center. Although Mr. Dilday

725repeatedly testified that Unlimited was simply a "printing

733company," it is not. It is a direct mail and telemarketing

744marketing organization focused on developing customer leads for

752insurance agents. 2/

75510. In 2011, Unlimited entered into a contract with Florida

765Insurance Agent Andy Heygate titled, "Marketing Services

772Agreement" (Agreement).

77411. The "General Purpose" paragraph of the Agreement

782states:

783This Agreement will establish a business

789relationship among and between the

794aforementioned parties whereby UFS Marketing

799will supply fulfillment services on behalf of

806the Customer [Agent Heygate]. Marketing

811materials will be mailed to the general

818public on behalf of the Customer in

825accordance with the instructions received

830from the Customer and calls will be taken

838from the general public on behalf of the

846Customer in accordance with the Customer's

852instructions.

85312. The Agreement details marketing services and the

861parties' responsibilities. Among other things, it provides:

868A. Unlimited will send a mass mailing developed

876by the customer targeted at individuals who

883meet a demographic profile selected by the

890customer.

891B. The profile for the Agreement targeted

898homeowners aged 58-75 who had an annual income

906of over $30,000 and a home worth $150,000 or

917more.

918C. Unlimited will make a telephone bank available

926to accept responses from consumers following a

933script developed by the customer to screen the

941responses to make appointments or develop

947leads.

948D. Unlimited will make leads available and/or set

956appointments with consumers resulting from the

962inquiries generated from the marketing

967materials.

96813. The Agreement defines "Lead" as "a consumer who

977contacts an UFS Marketing representative in response to the

986Customer's marketing materials and agrees to be contacted by the

996Customer."

99714. The Agreement defines "Appointment" as "a consumer who

1006contacts UFS Marketing in response to the Customer's marketing

1015materials and schedules an appointment with the Customer for the

1025purpose of discussing the Customer's products or services and is

1035defined by [enumerated criteria]."

103915. The criteria include that the consumer has indicated

"1048they are receiving regular statements for an investment or

1057retirement plan," and the consumer has "indicated they will have

1067their statements available at the time of the review."

107616. The Agreement requires the agent to pay Unlimited a

1086fee. The "[f]ees are based upon the number of marketing pieces

1097sent and resources required to take inbound calls, schedule

1106appointments and develop leads on behalf of the [agent]." The

1116fees are for the full range of services provided for in the

1128Agreement, not just printing and mailing the postcards.

113617. The marketing materials and mass mailing the Agreement

1145refers to are a postcard, which is an exhibit to the Agreement.

115718. The front address side of the postcard in very small

1168print reads:

1170Privacy Law Notice: This notice is provided

1177in accordance with Federal Privacy Laws. The

1184Policy of this agency is to protect the

1192privacy rights of all consumers who respond

1199to this notice. This agency DOES NOT POSSESS

1207OR DISCLOSE NON-PUBLIC PERSONAL INFORMATION

1212TO THIRD PARTIES IN ANY INSTANCE. If you

1220choose to have an existing policy or contract

1228reviewed by a licensed agent, that agent is

1236also required to adhere to the state and

1244federal consumer and privacy protection laws.

1250Important information: This notice is being

1256sent to you as a possible holder of an

1265in-force annuity contract. This agency does

1271not have a direct affiliation with the

1278insurance carrier through which you are

1284currently contracted. The agency is

1289contracted with agents licensed to conduct

1295insurance business in your state. This

1301notice should be disregarded if you do not

1309currently have an in-force annuity contract.

131519. The word "agency" evokes the concept of a government or

1326insurance agency. Unlimited is not an agency. The description

1335of Unlimited as an agency is false.

134220. The back side of the postcard in larger print states:

1353This communication is to inform you that you

1361may have an annuity that has reached the end

1370of its surrender period.

1374The end of a surrender period is a positive

1383Please contact the Annuity Department to event that means an owner may cash in an

1398discuss your options. annuity or make withdrawals without

1406(877) 836-2333 incurring a surrender charge. A surrender

1414charges is a fee levied by an insurance

142221. The first sentence on the back side of the postcard company on an annuity contract for

1439withdrawals before the end of the time set

1447creates the impression that the sender has some knowledge of the b y the contract ( the surrender p eriod ) .

1469financial circumstances and holdings of the addressee.

147622. The statement in the text box is an accurate statement.

148723. The overall import of the postcard, including the

"1496Privacy Law Notice," the reference to Unlimited as an "agency,"

1506and references to the recipient having an annuity, create the

1516impression that the sender has financial information about the

1525recipient and some formal relationship with the recipient. This

1534is so despite the disclaimers "may have" and "possible holder."

154424. It is also so despite the sentence stating the "agency"

1555does not have a "direct" affiliation with the recipient's

1564insurance carrier. Use of "direct" necessarily implies a

1572relationship of some sort.

157625. The script is also an exhibit to the Agreement. The

1587script calls for the operator to tell the caller:

1596[I]f you've held an annuity for some time and

1605you're due for a quick service review. This

1613review will cover important contract features

1619and make sure you are receiving all the

1627benefits you are entitled to. The review

1634will also cover information on how to stop

1642paying taxes on your retirement investments.

1648Have you been getting your statements on a

1656regular basis?

165826. The script directs the operator to make sure the

1668statement is a statement for an investment, not for social

1678security. It also directs the operator to ensure that the amount

1689of the last statement exceeded $20,000.

169627. The script calls for the operator to schedule an

1706appointment with the agent and emphasize the importance of

1715bringing the account statement. It does not provide for the

1725recipient bringing the annuity contract, which is the document

1734that would have terms such as the surrender period.

174328. After covering the annuity information and appointment

1751conversation, the script goes on to lead the operator through

1761similar questioning about an IRA or 401K and life insurance. The

1772script is attached to this Recommended Order as Exhibit A.

178229. The Agreement requires Unlimited to provide the agent

1791with recordings of every call resulting in an appointment or

1801lead.

180230. The Agreement also contains several disclaimers. For

1810instance it states: "UFS Marketing shall not participate in any

1820sales activity or other business conducted by the Customer."

182931. It also states that "UFS Marketing shall not supervise

1839or monitor the sales activity or other business activities of the

1850Customer."

185132. The Agreement provides for the agent/customer to

1859approve both the postcard and the script.

186633. The Agreement also includes several assertions by the

1875agent/customer that they are properly qualified and licensed in

1884the states where the appointments will be scheduled.

189234. In 2011, Unlimited mailed marketing postcards to

1900Phyllis Sukut and Angie Perez Cabrera in Florida. The postcards

1910were part of Unlimited's fulfillment of its Agreement with

1919Mr. Heygate. Unlimited mailed approximately 240,000 of the

1928postcards to Florida addresses.

193235. A copy of the postcard sent to Ms. Sukut pursuant to

1944the Agreement is attached to this Recommended Order as Exhibit B.

1955The postcard is identical to the Agreement's sample, except that

1965it asks her to contact the "Scheduling Department," instead of

1975the "Annuity Department" and includes the statement,

"1982[w]ithdrawals may, however, still be subject to tax

1990consequences."

199136. Before mailing the postcards, Unlimited did not know

2000the insurance, investment, or financial circumstances of

2007Ms. Sukut and Ms. Perez Cabrera.

201337. The postcard confused Ms. Sukut because it did not come

2024from her insurance company, and she did not understand the

2034references to "agency" and "surrender period."

204038. She called the number and spoke to a gentleman who

2051wanted to schedule an appointment to discuss her "expiring"

2060annuity. She declined. The gentleman gave her a number to call

2071and Mr. Heygate's name, if she changed her mind.

208039. Ms. Sukut contacted her insurance agent, Ed Ludden,

2089about it. Ms. Perez Cabrera also sent the card that she received

2101to Mr. Ludden.

210440. Mr. Ludden forwarded the postcards to Prudential, who

2113held the women's policies. He was concerned that somehow

2122Prudential's confidential information about Ms. Sukut and

2129Ms. Perez Cabera had been compromised. Even an experienced

2138insurance agent like Mr. Ludden received the impression that the

2148sender of the postcard had information about the recipients.

215741. Mr. Ludden also contacted the Department and provided

2166the postcards to it.

2170CONCLUSIONS OF LAW

217342. DOAH has jurisdiction over the parties and the subject

2183matter of this proceeding pursuant to sections 120.569 and

2192120.57(1), Florida Statutes (2012).

219643. The Department brings this action against Unlimited to

2205exercise its cease and desist authority. It maintains that

2214Unlimited has engaged in the unlicensed business of insurance and

2224has engaged in an unfair or deceptive act or practice.

223444. Section 626.9581 grants the Department authority to

2242issue an order requiring a person who has engaged in an unfair or

2255deceptive act or practice or the unlawful transaction of

2264insurance to cease and desist.

226945. Section 626.9571 establishes the process for exercise

2277of the Department's cease and desist authority. It requires the

2287Department to serve a statement of the charges and notice, as the

2299Department has done. § 626.9571(3), Fla. Stat. (2011).

2307Subsections 626.9571(1) and (2) provide for a hearing conducted

2316in accordance with chapter 120, Florida Statutes (2012).

232446. The Department bears the burden of proving the

2333allegations of its Amended Notice of Intent to Issue Cease and

2344Desist Order. See Dep't of Banking & Fin., Div. of Sec. &

2356Investor Prot. v. Osborne Stern & Co. , 670 So. 2d 932, 934 (Fla.

23691996)("The general rule is that a party asserting the affirmative

2380of an issue has the burden of presenting evidence as to that

2392issue. Fla. Dep't of Transp. v. J.W.C. Co., Inc ., 396 So. 2d 778

2406[Fla. 1st DCA 1981]."). The parties are in agreement that

2417preponderance of the evidence is the required degree of proof for

2428this administrative proceeding. Dep't of Banking & Fin., Div. of

2438Sec. & Investor Prot. v. Osborne Stern & Co. , supra ; Wensil v.

2450Dep't of Envtl. Prot. , 675 So. 2d 1040 (Fla. 1st DCA 1996);

2462Fitzpatrick v. Miami Beach , 328 So. 2d 578 (Fla. 3rd DCA 1976);

2474Fla. Dep't of HRS v. Career Serv. Comm'n , 289 So. 2d 412 (Fla.

24874th DCA 1974).

2490The Business of Insurance

249447. Annuities are a type of life insurance. § 624.602(1).

250448. Florida law requires a Department license in order to

2514act as, or hold oneself out as, an insurance agent, insurance

2525adjuster, or customer representative. § 626.112(1). No one may

"2534engage in the solicitation of insurance" unless they are

2543licensed to do so by the Department. § 626.112(1)(b). Section

2553626.112(7)(a) prohibits any entity acting directly or indirectly

2561as an insurance agency unless licensed by the Department.

257049. Section 624.10 states: "'Transact' with respect to

2578insurance includes any of the following, in addition to other

2588applicable provisions of this code: (1) Solicitation or

2596inducement. . . ." The Department maintains that Unlimited's

2605lead development activities, including the postcard mailings and

2613the call center operations, are solicitation of insurance that

2622require a license.

262550. The First District Court of Appeal considered a

2634factually similar context in National Federation of Retired

2642Persons v. Department of Insurance , 553 So. 2d 1289 (Fla. 1st DCA

26541989). In a declaratory statement proceeding, National asked the

2663Department to review an informational pamphlet it intended to

2672send to members and prospective members. The pamphlet invited

2681recipients to contact National for information about the

2689availability of supplemental Medicare insurance. It stated that

2697it had reviewed policies that pay 100 percent of covered hospital

2708charges, cover pre-existing conditions, and guarantee acceptance.

2715National planned to compile the names of those who inquired into

2726lists to sell insurance companies.

273151. National's activity facilitated contact between an

2738agent and a potential client. The Department determined in its

2748declaratory statement that National's activity was solicitation

2755and inducement and, therefore, the transaction of insurance, as

2764defined in section 624.10, required a license. The court,

2773applying basic principles of statutory construction, considered a

2781commonly accepted dictionary definition of "solicit." The court

2789also applied the principle that "[a]n agency is afforded wide

2799discretion in the interpretation of a statute which it

2808administers and such interpretation will not be overturned unless

2817clearly erroneous." Nat'l Fed'n of Retired Persons v. Dep't of

2827Ins. , supra , at 1290. The opinion affirmed the Department's

2836declaratory statement. To reach that result the court

2844necessarily held that the facilitation proposed by National

2852amounted to transacting insurance.

285652. That holding governs here. The purpose and effect of

2866Unlimited's program is to facilitate solicitation of insurance by

2875screening potential customers to provide "leads" with specified

2883resources and an existing annuity no longer subject to a

2893surrender charge. Unlimited providing insurance agents a list of

2902names of interested and qualified potential customers cannot be

2911distinguished from National providing a list of interested

2919potential customers. Unlimited makes an argument that actually

2927supports this conclusion. Unlimited argues that the screening

2935its employees perform is no different than the screening an

2945insurance agent's receptionist might perform if a potential

2953customer called. That may be so. But the receptionist would be

2964clearly facilitating solicitation of insurance as Unlimited is.

2972Unlike Unlimited, the receptionist would be working as an agent

2982of, and under the licensed authority of, the insurance agent.

299253. The Department proved that the Unlimited program

3000described in the Findings of Fact is the business of insurance

3011and requires licensure by the Department. 3/

3018Untrue, Deceptive, or Misleading

302254. Part IX of chapter 626 creates the "Unfair Insurance

3032Trade Practices Act." 4/

303655. Section 626.9541(1)(b)2. of the Act prohibits knowingly

3044making, publishing, disseminating, circulating, or placing before

3051the public, or causing, directly or indirectly, to be made,

3061published, disseminated, circulated, or placed before the public

3069in the form of a letter or notice "an advertisement,

3079announcement, or statement containing any assertion,

3085representation, or statement with respect to the business of

3094insurance, which is untrue, deceptive, or misleading." The

3102Department charges that Unlimited violated this prohibition.

310956. There is no question that Unlimited knowingly

3117disseminated the postcards to the public and disseminated

3125statements to the public through its call center. The

3134determinative question for resolving this charge is whether the

3143statements in the postcard and the representations of call center

3153employees, as documented in their script, were untrue, deceptive,

3162or misleading.

316457. The Department has not proven that the statements were

3174untrue. It has, however, proven by a preponderance of the

3184evidence that they were deceptive or misleading. 5/ The facts here

3195are much like those the Department found deceptive in Department

3205of Insurance v. Jaquith , Case No. 99-4363 (Fla. DOAH May 23,

32162000; Fla. DOI July 27, 2000), aff'd per curiam , Jaquith v.

3227Department of Insurance Case No. 4D00-2947 (Fla. 4th DCA 2001).

3237In that case the bail bond insurer's advertisement was factually

3247correct in that it asserted the insurer offered "GUARANTEED

3256LOWEST RATES!" while noting "ALLOWED BY LAW" in smaller typeface.

3266The law permitted only one rate. This made the advertisement

3276misleading and deceptive, because it created the inference that

3285the insurer could provide lower rates than others.

329358. Unlimited's postcard and call center script are likely

3302to mislead in the following ways: (1) They create the impression

3313that the communication comes from a government or insurance

3322agency and conceal the fact that it comes from a marketing firm.

3334(2) They create the impression that Unlimited has some

3343information about and relation to the targeted consumer.

3351(3) They create the impression that Unlimited is acting in the

3362recipient's interest to review the annuity, when it is acting on

3373behalf of the agent that retained it to develop sales leads.

338459. Unlimited relies upon a survey conducted by Dr. Joseph

3394Cronin to argue that the postcard is not misleading or deceptive.

3405The survey is not persuasive. The record does not explain how

3416the sample of survey respondents chosen was statistically valid.

3425The selection process was that Dr. Cronin simply sent two

3435students to senior centers in Tallahassee, Florida, to question

3444exercise class participants. Two of the five questions it asked

3454establish a standard well beyond whether the postcard is

3463misleading or deceptive. Those questions ask if the reader felt

"3473required" to call the number or if the postcard "required" some

3484action. If the survey was given weight, it would buttress the

3495conclusion that the postcard is deceptive. The survey questioned

350467 individuals between the ages of 55 and 75. Of that sample,

351617.9 percent found the postcard deceptive. Evidence that 15

3525percent of a survey sample is misled by an advertisement is

3536sufficient to support the determination of likelihood of success

3545on the merits needed to sustain entry of a preliminary

3555injunction. Novartis Consumer Health, Inc. v. Johnson & Johnson-

3564Merck Consumer Pharms. Co. , 290 F.3d 578, 594 (3d Cir. 2002).

3575RECOMMENDATION

3576Based on the foregoing Findings of Fact and Conclusions of

3586Law, it is RECOMMENDED that the Department of Financial Services

3596enter a final Cease and Desist Order: (1) finding that Unlimited

3607Fulfillment Services, LLC, has engaged in the unlawful

3615transaction of insurance; (2) finding that Unlimited Fulfillment

3623Services, LLC, has engaged in a misleading or deceptive trade

3633practice; and (3) ordering Unlimited Fulfillment Services, LLC,

3641to cease and desist all written and oral insurance marketing or

3652advertising efforts in Florida by means of direct mail, use of

3663the internet, or telemarketing, unless and until it is properly

3673licensed in the State of Florida.

3679DONE AND ENTERED this 28th day of June, 2013, in

3689Tallahassee, Leon County, Florida.

3693JOHN D. C. NEWTON, II

3698Administrative Law Judge

3701Division of Administrative Hearings

3705The DeSoto Building

37081230 Apalachee Parkway

3711Tallahassee, Florida 32399-3060

3714(850) 488-9675

3716Fax Filing (850) 921-6847

3720www.doah.state.fl.us

3721Filed with the Clerk of the

3727Division of Administrative Hearings

3731this 28th day of June, 2013.

3737ENDNOTES

37381/ All references to the Florida Statutes are to the 2011 edition

3750unless otherwise noted.

37532/ Mr. Dilday's repeated assertions in testimony that Unlimited

3762is only a printing company undermine his credibility.

37703/ This is so whether the preponderance of evidence or the clear

3782and convincing standard is applied. Slomowitz v. Walker , 429

3791So. 2d 797, 800 (Fla. 4th DCA 1983); G.W.B. v. J.S.W. (In Re Baby

3805E.A.W.) , 658 So. 2d 961, 967 (Fla. 1995). The Findings of Fact

3817are established under either standard.

38224/ The parties do not question that this Act governs the

3833activities of unlicensed entities, as well as licensed. In light

3843of this agreement and the deference to be given an agency's

3854interpretation of the statutes it administers, Nat'l Fed'n Of

3863Retired Persons v. Dep't of Ins. , supra , this interpretation is

3873accepted and applied in this case.

38795/ Florida's Deceptive and Unfair Trade Practices Act contains

3888language similar to section 626.9541(1)(b)2. It prohibits

"3895unfair or deceptive acts or practices in the conduct of any

3906trade or commerce . . . ." § 501.204(1), Fla. Stat.

3917Interpretations of similar language in other statutes can be

3926instructive. Bortell v. White Mts. Ins. Group, Ltd , 2 So. 3d

39371041, 1047 (Fla. 4th DCA 2009). Interpreting section 501.204(1),

3946the opinion in Davis v. Powertel, Inc. , 776 So. 2d 971, 974 (Fla.

39591st DCA 2000), states "a deceptive practice is one that is

"3970likely to mislead" consumers.

3974COPIES FURNISHED:

3976Julie Jones, CP, FRP, Agency Clerk

3982Division of Legal Services

3986Department of Financial Services

3990200 East Gaines Street

3994Tallahassee, Florida 32399-0390

3997David J. Busch, Esquire

4001Division of Legal Services

4005Department of Financial Services

4009612 Larson Building

4012200 East Gaines Street

4016Tallahassee, Florida 32399-0333

4019Brennan Donnelly, Esquire

4022Messer, Caparello, and Self, P.A.

40272618 Centennial Place

4030Tallahassee, Florida 32308-0572

4033NOTICE OF RIGHT TO SUBMIT EXCEPTIONS

4039All parties have the right to submit written exceptions within

404915 days from the date of this Recommended Order. Any exceptions

4060to this Recommended Order should be filed with the agency that

4071will issue the Final Order in this case.

4079Feb. 11. 2011 11;lSAM No.li12 P. 11

4087Agent Acknowledgement

4089• You the customer referred to he(e1n as "You" "your(s)" or "User" agrees as foI1O'M!;:

4105Immediately upon feceipt of payment of fees, UNLIMITED FUlFlLLMENT seRVIOES

4115lLC will prepare and execute a mass mailing developed by the user targete

4128individuals who meet a demographic piOiile selected by tl'lQ user; acoept Incoming

4140responses from consumers according to an Ihbound call sCfipt dllV6lopad by me user to

4154screen those incoming responses for the purpos& of making appoinbnents or developing

4166leads In accordal'loo wIth the instructions issued by the user. The use of such materials

4181and services ·ls . ai the Users own tlak. I und.erstand that a reasonable Mlount of

4197undtliverable mall is to be expected during suoh mailing campaigns and that all

4210undelIVered mall will be returned to the address provided by the customer.

4222I warrant thai I have not sUbmitted to UNLIMITED FULFILLMENT SERVICES lLC:

4234• Materiais that are unlawful, th'reatening, abusiVe, defamatory, obscene or which hwade

4246another person's privacy or further the commission or COncealmenl of a crime;

4258• Materials fuafarethe subject of, or which infringe upon, any pa,lSnt, trademark. ltade.

4272name, lradeMcret, I1ght of pUblICIty, moral right or other Intelleclual property

4283right ofanolher person or entity. . .

4290I, "User" have reviewed the above lilod approve and Instruct the use of such malerlals by

4306UNLIMITeO FUI.,FILLMENT SERV ES LtC jn performing mar!

4315S l 9 na tllre:

4320Date: ------'--1-------.0...+-1-------

4322•

4323114 Pi" 3088 ..... _ .. .. ·_···AUT0 .. 34iIGtT

4333PHYUJS BUSH . . . .

433952t34 FAlRFlEll;lDR

4342FORT MYERS,FL

4345Pri,:,acy J..aty NQt:lCJ\\}, t1oti\\le is pr'Ovided in Privacy LawS;

4356. notice, p .. li, .. "ey ........• ' ..... .. y.· DOES lS .. tb ·· p .•. NOT 1' o.'.too t .. FOSSESS 1 b.·e .. , p.' t'l,' .. 'v.a cy OR .. t.jghts.' PJlSCLQSE .. · .. ,· Of.' U · .. CO,!'1.gum er W, .. ho.·.,.r$ll,p.Q .. m.i .. · t b is

4417.. TO THIRD PARl'lES.1N ANY If)'Q!il choose til }iaVIllU}

4426.()1' eontract PYa 'that ll,gcn-t is alSQreq\\liNd tpadhere to

4436the fede:J:al C<>4439ns_et!illU privacy laws. This

4443nt>ftce.I!'l>¢lllg 5e1,'lt to you···as. a possible holder of fltl in.-force annuity ccOnkact. This:

4457does not hav(: a with you

4463oontracted .. liCensed to ccmdijct msurance m

4470y(,}W'slate, ThiS notIce SllQuJdbe ifYQuao not • . annuity

4480is you m,ay

4484I:lmtaofl,uiw that the- end of its'

4491surrender period,

4493The E»\\ldof ·asurreFfder .. is, apesitlveevent tnatmeans

4500a,n owner may cash in an annuitY Qr make

4510Asurreno,eJ cnalgtll$

, 4513leyled by an 'insuml1eel anamnuity

4518ror befor-ethe .eltld- QUAe by the

4524(thesutl'ender period), ma¥, however, stm. ,1)&

4530to tax

4532PI,ease oontact our Scheduling DeJllartmentm> ·aiscuss

4539Y'o-ur

4540('77)8:3,1 .. 2:333 .,., Ll ...• J ...

4550EXHIBIT B

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PDF
Date
Proceedings
PDF:
Date: 09/25/2013
Proceedings: Agency Final Order
PDF:
Date: 09/25/2013
Proceedings: Respondent's Exceptions to Recommended Order filed.
PDF:
Date: 09/25/2013
Proceedings: (Agency) Final Order filed.
PDF:
Date: 07/12/2013
Proceedings: Transmittal letter from Claudia Llado returning Petitioner's Exhibits numbered 4-5 and the Deposition of Joseph Cronin, which were not offered into evidence.
PDF:
Date: 07/11/2013
Proceedings: Transmittal letter from Claudia Llado returning Respondent's Exhibits numbered 6-7 and 9=11, which were not admitted into evidence, along with the Depositions of Angie Perezcabrera and Phyllis Sukut.
PDF:
Date: 06/28/2013
Proceedings: Recommended Order
PDF:
Date: 06/28/2013
Proceedings: Recommended Order (hearing held March 12, 2013). CASE CLOSED.
PDF:
Date: 06/28/2013
Proceedings: Recommended Order cover letter identifying the hearing record referred to the Agency.
PDF:
Date: 05/23/2013
Proceedings: Petitioner's Proposed Recommended Order filed.
PDF:
Date: 05/23/2013
Proceedings: Written Closing Argument by UFS, LLC filed.
PDF:
Date: 05/22/2013
Proceedings: Respondent's Proposed Recommended Order filed.
PDF:
Date: 05/09/2013
Proceedings: Order Granting Extension of Time.
PDF:
Date: 05/08/2013
Proceedings: Joint Motion to Enlarge Time to File Proposed Recommended Orders filed.
Date: 04/16/2013
Proceedings: Transcript of Proceedings (not available for viewing) filed.
PDF:
Date: 04/16/2013
Proceedings: Notice of Filing Final Hearing Transcript.
PDF:
Date: 04/09/2013
Proceedings: Order Denying Respondent's Motion in Limine.
PDF:
Date: 03/20/2013
Proceedings: Notice of Filing filed.
PDF:
Date: 03/20/2013
Proceedings: Notice of Filing filed.
PDF:
Date: 03/19/2013
Proceedings: Notary Public Certificate as to Witness Lorna Nora filed.
PDF:
Date: 03/18/2013
Proceedings: Notice of Filing filed.
PDF:
Date: 03/15/2013
Proceedings: Post-hearing Order.
Date: 03/12/2013
Proceedings: CASE STATUS: Hearing Held.
PDF:
Date: 03/11/2013
Proceedings: Petitioner's Memorandum of Law in Opposition to Responden't s Motion in Limine filed.
PDF:
Date: 03/08/2013
Proceedings: Motion in Limine as to Petitioner's Witness Cronin filed.
PDF:
Date: 03/07/2013
Proceedings: Department's Amended Response to Motion for Rehearing filed.
PDF:
Date: 03/07/2013
Proceedings: Order to Show Cause.
PDF:
Date: 03/07/2013
Proceedings: Order Denying Motion for Rehearing.
PDF:
Date: 03/06/2013
Proceedings: Department's Response to Motion for Rehearing filed.
PDF:
Date: 03/05/2013
Proceedings: Petitioner's Motion for Rehearing Regarding the Division's Order Granting the Respondent's Motion in Limine and Motion to Amend filed.
PDF:
Date: 03/04/2013
Proceedings: Amended Notice of Deposition (J. Cronin) filed.
PDF:
Date: 03/04/2013
Proceedings: Notice of Amendment to Witness List and Notice of Request to Appear by Telephone filed.
PDF:
Date: 03/04/2013
Proceedings: Pre-hearing Order.
PDF:
Date: 03/01/2013
Proceedings: Amended Notice of Intent to Issue Cease and Desist Order filed.
PDF:
Date: 03/01/2013
Proceedings: Order Granting Motion in Limine and Renewal of Motion for Leave to Amend.
PDF:
Date: 02/20/2013
Proceedings: Notice of Telephonic Pre-hearing Conference (set for March 4, 2013; 10:00 a.m.).
PDF:
Date: 02/20/2013
Proceedings: Order Providing Opportunity to Respond to Motion.
PDF:
Date: 02/19/2013
Proceedings: Notice of Taking Deposition (of J. Cromin) filed.
PDF:
Date: 02/13/2013
Proceedings: Notice of Resolution of Motion to Compel and Request that Respondent's Motion in Limine and Renewal of Motion for Leave to File Amended Notice be Set for Hearing filed.
PDF:
Date: 02/04/2013
Proceedings: Respondent's Motion in Limine as to Witness Perry and Renewal of Motion for Leave to File Amended Notice filed.
PDF:
Date: 02/04/2013
Proceedings: Notice of Telephonic Motion Hearing (motion hearing set for February 13, 2013; 10:45 a.m.).
PDF:
Date: 01/23/2013
Proceedings: Notice of Serving Answers to Interrogatories filed.
PDF:
Date: 01/17/2013
Proceedings: Amended Notice of Hearing (hearing set for March 12 and 13, 2013; 9:00 a.m.; Fort Myers, FL; amended as to location of hearing).
PDF:
Date: 01/10/2013
Proceedings: Order Granting Continuance and Re-scheduling Hearing (hearing set for March 12 and 13, 2013; 9:00 a.m.; Fort Myers, FL).
PDF:
Date: 01/10/2013
Proceedings: Return of Service (A. Heygate) filed.
PDF:
Date: 01/09/2013
Proceedings: Return of Service (J. Perry) filed.
Date: 01/08/2013
Proceedings: CASE STATUS: Motion Hearing Held.
PDF:
Date: 01/04/2013
Proceedings: Notice of Telephone Deposition (of J. Perry) filed.
PDF:
Date: 01/03/2013
Proceedings: Department Motion to Continue the Final Hearing filed.
PDF:
Date: 01/02/2013
Proceedings: Department's Motion for Order Compelling Answers to Interrogatories filed.
PDF:
Date: 12/27/2012
Proceedings: Parties' Pre-hearing Stipulation filed.
PDF:
Date: 12/18/2012
Proceedings: Deposition of Argie Perezcabrera filed.
PDF:
Date: 12/18/2012
Proceedings: Deposition of Pyllis Sukut filed.
PDF:
Date: 12/18/2012
Proceedings: Notice of Filing Depositions (Phyllis Sukut, Angie Perezcabrera, Lorna Nornen, and Glenn S. Daily; depositions not available for viewing).
PDF:
Date: 12/18/2012
Proceedings: Notice of Filing Depositions (of P. Sukut, A. Perezcabrera, L. Noren and G. Daily) filed.
PDF:
Date: 11/21/2012
Proceedings: Notice of Telephonic Deposition (of G. Daily) filed.
PDF:
Date: 11/08/2012
Proceedings: Second Notice of Department's Production of Documents and Notice of Intent to Submit Expert Opinion and Report as Evidence filed.
PDF:
Date: 11/07/2012
Proceedings: Certificate of Service filed.
PDF:
Date: 10/09/2012
Proceedings: Order Granting Continuance and Re-scheduling Hearing by Video Teleconference (hearing set for January 15 and 16, 2013; 9:00 a.m.; Fort Myers, FL).
PDF:
Date: 10/05/2012
Proceedings: Agreed Motion for Continuance, Alternatively, to Strike Respondent's Expert Witness (Opposed) filed.
PDF:
Date: 09/11/2012
Proceedings: Amended Order of Pre-hearing Instructions.
PDF:
Date: 09/11/2012
Proceedings: Order Denying Motion for Leave to File Amended Notice.
PDF:
Date: 09/10/2012
Proceedings: Petitioner's Objection to Respondent's Motion for Leave to Amend filed.
PDF:
Date: 08/29/2012
Proceedings: Respondent's Motion for Leave to File Amended Notice of Intent to Issue Cease and Desist Order filed.
PDF:
Date: 08/28/2012
Proceedings: Order Granting Continuance and Re-scheduling Hearing (hearing set for October 17 and 18, 2012; 8:30 a.m.; Tallahassee, FL).
PDF:
Date: 08/15/2012
Proceedings: Respondent's Motion to Continue Final Hearing filed.
PDF:
Date: 07/26/2012
Proceedings: Order Granting Continuance and Re-scheduling Hearing by Video Teleconference (hearing set for September 17 and 18, 2012; 9:00 a.m.; Fort Myers, FL).
PDF:
Date: 07/24/2012
Proceedings: Agreed Motion for Continuance of Hearing filed.
PDF:
Date: 07/18/2012
Proceedings: Verified Return of Service (A. Perez Cabrera) filed.
PDF:
Date: 07/18/2012
Proceedings: Verified Return of Service (P. Sukut) filed.
PDF:
Date: 07/06/2012
Proceedings: Notice of Deposition (of P. Sukut and A. Perezeabrera) filed.
PDF:
Date: 06/29/2012
Proceedings: Notice of Deposition (of L. Noren) filed.
PDF:
Date: 06/26/2012
Proceedings: Order Denying Motion to Deem Requests for Admission Admitted.
PDF:
Date: 06/19/2012
Proceedings: Notice of Department's Production of Documents filed.
PDF:
Date: 06/19/2012
Proceedings: Department's Response to Motion to Deem Request for Admissions Admitted or Motion to Permit Withdrawal of Admissions filed.
PDF:
Date: 06/19/2012
Proceedings: Department's Answers to Request for Admissions filed.
PDF:
Date: 06/18/2012
Proceedings: Order Granting Agreed Motion to Compel Answers to Discovery.
PDF:
Date: 06/15/2012
Proceedings: Agreed Motion to Compel Answers to Discovery filed.
PDF:
Date: 06/15/2012
Proceedings: Petitioner's Motion to Deem Request for Admissions Admitted filed.
PDF:
Date: 06/14/2012
Proceedings: Notice of Filing (Request for information) filed.
PDF:
Date: 06/14/2012
Proceedings: Notice of Appearance (Joseph Donnelly) filed.
PDF:
Date: 05/29/2012
Proceedings: Order of Pre-hearing Instructions.
PDF:
Date: 05/29/2012
Proceedings: Notice of Hearing by Video Teleconference (hearing set for July 31 and August 1, 2012; 9:00 a.m.; Fort Myers and Tallahassee, FL).
PDF:
Date: 05/21/2012
Proceedings: Notice of Transfer.
PDF:
Date: 05/18/2012
Proceedings: Response to Initial Order filed.
PDF:
Date: 05/14/2012
Proceedings: Department's Unilateral Response to Initial Order filed.
PDF:
Date: 05/10/2012
Proceedings: Initial Order.
PDF:
Date: 05/09/2012
Proceedings: Disputed Issues of Material Fact filed.
PDF:
Date: 05/09/2012
Proceedings: Agency referral filed.
PDF:
Date: 05/09/2012
Proceedings: Election of Proceeding filed.
PDF:
Date: 05/09/2012
Proceedings: Notice of Intent to Issue Cease and Desist Order filed.

Case Information

Judge:
JOHN D. C. NEWTON, II
Date Filed:
05/09/2012
Date Assignment:
05/21/2012
Last Docket Entry:
09/25/2013
Location:
Fort Myers, Florida
District:
Middle
Agency:
ADOPTED IN TOTO
 

Counsels

Related DOAH Cases(s) (2):

Related Florida Statute(s) (8):