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Florida Administrative Code (Last Updated: July 17, 2024) |
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20. Department of Citrus |
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D20. Departmental |
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20-48. Targeted Value-Added Promotions Program For Fresh Grapefruit |
1(1) Targeted VAP dollars for advertising are based on the following formula:
13Program Cost:_____15x16________________17= $19____________________________
20# of 22Total $ per carton
26cartons 27(maximum $.50)
29(2) Value of each required promotional/advertising activity shall be awarded as follows:
41(a) Line ad + expanded display (end cap or secondary table)
52$.10 per carton
55(b) Feature ad + expanded display (end cap or secondary table)
66$.25 per carton
69(3) Value earned for optional promotion activities:
76(a) Gross margin < 20% of retail price + multi-unit pricing (beyond the $1 mark) on bulk loose citrus
79$.10 per carton
82(b) Graphic bins or front lobby displays
89$.25 per carton
92(c) Promoting bagged citrus
96$.25 per carton
99(4) There is a promotional spending cap of $.50 per carton under the Targeted VAP program for media promotions. The cap does not apply to Targeted VAP funds for demo support; those funds can be rewarded to retailers as follows:
139(a) For demo support, retailers shall be reimbursed for actual cost associated with the demo activity with a cap of $5,000 on the cost of a given promotion.
168(b) Graphic bin use
172$.50 per carton
175(c) Bagged grapefruit promotion
179$.50 per carton
182A cap of $.50 per carton will apply to graphic bin and bagged grapefruit media promotions.
198Rulemaking Authority 200601.15 FS. 202Law Implemented 204601.15 FS. 206History–New 11-17-97, Amended 12-6-98, 2-3-00.
