53ER20-79. FLORIDA LOTTO® Rebrand Retailer Promotion (Replaced by 53ER21-41)  


Effective on Thursday, October 8, 2020
  • 1(1) Beginning October 8, 2020 and continuing through December 2, 2020 (“Promotion Period”), the Florida Lottery will conduct the FLORIDA LOTTO22® 23Rebrand Retailer Promotion (“Promotion”).

    27(228) 29Cash prizes will be awarded to retailers based on the highest percentage increase in FLORIDA LOTTO sales within a Florida Lottery Sales District (“District”).

    53(3) The following eligibility requirements must be met by a retailer in order for inclusion in the Promotion:

    71(a) 72T73he retailer must have been an active retailer selling FLORIDA LOTTO t85ickets as of October 10, 2019;

    91(b) 92T93he retailer must have a minimum of $5,000 in total FLORIDA LOTTO sales during the 8-week Promotion Period; and

    113(c) 114T115he retailer must meet the minimum sales percentage increase requirement for FLORIDA LOTTO sales during the Promotion Period established by the Lottery. 137The 138minimum sales percentage increase requirement for a retailer for FLORIDA LOTTO sales during the Promotion Period is set based on the retailer’s prior year total FLORIDA LOTTO sales during the comparable 8-week sales period of October 10, 2019 through December 4, 2019 (“Base Period”). The minimum sales percentage increase requirements are set forth as follows:

    193Total FLORIDA LOTTO Sales During Base Period

    200Minimum Sales Percentage Increase Requirement for Promotion Period

    208$10,000 and greater

    21210%

    213Between $8,000 and $9,999

    21920%

    220Between $5,000 and $7,999

    22625%

    227Less than $5,000

    23130%

    232(4) Within each District, eligible 237retailers will be ranked (independent and corporate jointly) according to their percentage increase in total FLORIDA LOTTO sales for the Promotion Period over the total FLORIDA LOTTO sales for the Base Period. The highest ranked retailers will be awarded cash prizes, starting with $5,000 prizes. The number and amount of cash prizes per District is se294t forth in the table in below.

    301LOTTERY SALES DISTRICT

    304NUMBER OF $1,000 PRIZES PER DISTRICT 

    311NUMBER OF $5,000 PRIZES PER DISTRICT

    318District 1 320 321Tallahassee

    3225

    3231

    324District 3 326 327Pensacola

    32810

    3292

    330District 4 332 333Jacksonville

    33415

    3353

    336District 5 338 339Gainesville

    34010

    3412

    342District 6 344345Orlando

    34620

    3474

    348District 9 350 351Tampa

    35220

    3534

    354District 10 356 357Ft. Myers

    35915

    3603

    361District 11 363 364West Palm Beach

    36715

    3683

    369District 13 371 372Miami

    37330

    3746

    375Total

    376140

    37728

    378Retailers will be subject to disqualification if the Florida Lottery determines that:

    390(a) the retailer is not in good financial standing with the Florida Lottery at the time of prize payment; or

    410(b) the retailer is not in an “active” retailer status at the time of prize payment.

    426(5) In the event that there is an insufficient number of eligible retailers within a District to award all promotional prizes designated for that District, any excess prize or prizes will not be awarded.

    460(6) A promotional prize will be considered compensation to the retailer and will be reported to the Internal Revenue Service by the Florida Lottery.

    484Rulemaking Authority 48624.105(9)(i), 48724.109(1) FS. 489Law Implemented 49124.105(9)(i), 49224.112(1) FS. 494History–New 10-8-20.