61A-1.01015. Advertising Vendor Locations Where Brand Sold Exception

(1) If an advertisement includes two or more unaffiliated vendors, industry members may use vendors’ names and addresses in brand advertisements to indicate vendors from whom consumers can purchase the advertised brands. Unaffiliated vendors are those vendors not affiliated through having common ownership, being members of the same pool buying group, or being members of the same advertising cooperative. The advertisement shall identify vendors relatively inconspicuously in relation to the entire advertisement. Such advertising is not considered cooperative advertising as long as no vendor shares in the cost of the advertising.

(2) Industry members shall not underwrite any vendor’s publications or events through the purchase of advertising or sponsorships.

Rulemaking Authority 561.11, 561.42 FS. Law Implemented 561.08, 561.42 FS. History–New 9-15-10.