61J2-10.026. Team or Group Advertising  


Effective on Monday, July 1, 2019
  • 1(1) 2“Team or group advertising” shall mean a name or logo used by one or more real estate licensees who represent themselves to the public as a team or group. The team or group must perform licensed activities under the supervision of the same broker or brokerage.

    48(2) 49Each team or group shall file with the broker a designated licensee to be responsible for ensuring that the advertising is in compliance with chapter 475, Florida Statutes, and division 61J2, Florida Administrative Code.

    83(3) At least once monthly, the registered broker must maintain a current written record of each team’s or group’s members.

    103(4) Team or group names. Real estate team or group names may include the word “team” or “group” as part of the name. Real estate team or group names shall not include the following words:

    138(a) Agency

    140(b) Associates

    142(c) Brokerage

    144(d) Brokers

    146(e) Company

    148(f) Corporation

    150(g) Corp.

    152(h) Inc.

    154(i) 155LLC

    156(j) LP, LLP or Partnership

    161(k) Properties

    163(l) Property

    165(m) Real Estate

    168(n) Realty

    170(o) Or similar words suggesting the team or group is a separate real estate brokerage or company

    187(5) This rule applies to all advertising.

    194(6) In advertisements containing the team or group name, the team or group name shall not be in larger print than the name of the registered brokerage. All advertising must be in a manner in which reasonable persons would know they are dealing with a team or group.

    242(7) All advertisements must comply with these requirements no later than July 1, 2019.

    256Nothing in this rule shall relieve the broker of their legal obligations under chapter 475, Florida Statutes, and division 61J2, Florida Administrative Code.

    279Rulemaking Authority 281475.05, 282475.25(1)(c) 283FS284. Law Implemented 287475.25 FS. 289History–New 6-18-18, Amended 7-1-19.