 |
Florida Administrative Code (Last Updated: April 18, 2024) |
 |
69. Department of Financial Services |
|
69O. OIR – Insurance Regulation |
|
69O-150. Life And Health Advertising Requirements |
1(1) An advertisement relating to the dollar amounts of claims paid, the number of persons insured, total amount of insurance in force, relative standing, or similar statistical information relating to any insurer or policy or contract shall not use irrelevant facts, and shall not be used unless it accurately reflects all of the relevant facts. Such an advertisement shall not imply that such statistics are derived from the policy or contract advertised unless such is the fact, and when applicable to other policies or contracts or plans shall specifically so state.
92(a) An advertisement shall specifically identify the policy to which statistics relate and, where statistics are given which are applicable to a different policy, it must be stated clearly that the data do not relate to the policy being advertised.
132(b) An advertisement shall not contain statements which are untrue in fact, or by implication misleading with respect to the assets, corporate structure, financial standing, age or relative position of the insurer in the insurance business.
168(2) An advertisement shall not represent or imply that claim settlements by the insurer are “liberal” or “generous”, or use words of similar import, or state or imply that claim settlements are or will be beyond the actual terms of the contract. An unusual amount paid for a unique claim for the policy advertised is misleading and shall not be used.
229(3) The source of any statistics used in an advertisement shall be identified in such advertisement.
245Rulemaking 246Authority 247624.308(1), 248626.9611 FS. 250Law Implemented 252624.307(1), 253626.9541(1)(a), 254(b), (e), (k), (l), 258626.9641(1) FS. 260History–New 9-1-73, Formerly 4-35.09, Amended 6-12-88, Formerly 4-35.009, 4-150.111.
