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Florida Administrative Code (Last Updated: April 18, 2024) |
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69. Department of Financial Services |
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69O. OIR – Insurance Regulation |
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69O-150. Life And Health Advertising Requirements |
1(1) An advertisement shall not contain statements which are untrue in fact, or by implication misleading, with respect to the assets, corporate structure, financial standing, age or relative position of the insurer in the insurance business.
37(2) An advertisement shall not contain a recommendation by any commercial rating system unless the advertisement clearly indicates the purpose of the recommendation and the limitations of the scope and extent of the recommendation.
71(3) An advertisement shall not refer to a holding company or subsidiary of an insurer unless the advertisement fully discloses that the holding company or subsidiary is a separate entity and not responsible for the insurer’s financial condition or contractual obligations.
112Rulemaking 113Authority 114624.308, 115626.9611, 116627.805 FS. 118Law Implemented 120624.307(1), 121626.9541(1)(a), 122626.9641(1), 123(2), 124627.806(1) FS. 126History–New 9-1-73, Formerly 4-35.15, 4-35.015, Amended 5-27-96, 11-7-99, Formerly 4-150.117.
