The purpose and effect of the proposed rule amendment is to reformat and clarify the rules addressing advertising and promotional gifts as they pertain to the sale of alcoholic beverages.

DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION
Division of Alcoholic Beverages and Tobacco

RULE NO: RULE TITLE
61A-1.010: Approved Advertising and Promotional Gifts
61A-1.01027: Merchandise Exception
61A-1.01028: Recordkeeping
PURPOSE AND EFFECT: The purpose and effect of the proposed rule amendment is to reformat and clarify the rules addressing advertising and promotional gifts as they pertain to the sale of alcoholic beverages.
SUBJECT AREA TO BE ADDRESSED: The subject area to be addressed in this rule is the implementation of the statutory ban on assistance to vendors from manufacturers and distributors of alcoholic beverages found in Section 561.42, Florida Statutes.
SPECIFIC AUTHORITY: 561.11, 561.42 FS.
LAW IMPLEMENTED: 561.08, 561.42 FS.
IF REQUESTED IN WRITING AND NOT DEEMED UNNECESSARY BY THE AGENCY HEAD, A RULE DEVELOPMENT WORKSHOP WILL BE NOTICED IN THE NEXT AVAILABLE FLORIDA ADMINISTRATIVE WEEKLY.
THE PERSON TO BE CONTACTED REGARDING THE PROPOSED RULE DEVELOPMENT AND A COPY OF THE PRELIMINARY DRAFT, IF AVAILABLE, IS: Patricia Nelson, [phone]

THE PRELIMINARY TEXT OF THE PROPOSED RULE DEVELOPMENT IS AVAILABLE AT NO CHARGE FROM THE CONTACT PERSON LISTED ABOVE.