Expendable Retailer Advertising Specialties Exception  



    Division of Alcoholic Beverages and Tobacco


    61A-1.01010Expendable Retailer Advertising Specialties Exception


    Notice is hereby given that the following changes have been made to the proposed rule in accordance with subparagraph 120.54(3)(d)1., F.S., published in Vol. 45 No. 133, July 10, 2019 issue of the Florida Administrative Register.

    61A-1.01010 Expendable Retailer Advertising Specialties Exception.

    (1) When the specialties advertise wine or spirituous beverages, wine or spirituous beverages industry members may give or sell, and when the specialties advertise malt beverages, malt beverages industry members may sell, at a cost not less than the actual cost of the industry member who purchased them, branded expendable retailer advertising specialties of nominal value such as trays;, coasters;, mats;, menu cards;, napkins;, paper, plastic or Styrofoam cups;, glassware, thermometers and similar specialties. Alcoholic beverage lists, menus, and menu cards shall not contain any information other than advertising, alcoholic beverages, and prices. If an industry member provides a vendor with glassware, pitchers, carafes, or similar containers made of other materials, whether they advertise beer, wine, or spirituous beverages, such containers shall be sold at a cost not less than the actual cost of the industry member who purchased them.

    (2) No change.

    (3) The specialties must may advertise a brand or industry member. The vendor’s name, business name, website address, logo, and business address may be printed on these specialties, which shall be intended for use by the vendor or consumers on the vendor’s licensed premises.

    Rulemaking Authority 561.11, 561.42 FS. Law Implemented 561.08, 561.42 FS. History–New 9-15-10, Amended_____.