The proposed rule is intended to address advertising in a language other than English.

DEPARTMENT OF LEGAL AFFAIRS

RULE NO: RULE TITLE
2-2.002: Advertising in a Language Other Than English
PURPOSE AND EFFECT: The proposed rule is intended to address advertising in a language other than English.
SUMMARY: The proposed rule specifies that it shall be considered an unfair or deceptive act or practice to disseminate any advertisement without including disclosures or limitations on the offer in the language principally used in the advertisement.
SUMMARY OF STATEMENT OF ESTIMATED REGULATORY COSTS: No Statement of Estimated Regulatory Cost was prepared.
Any person who wishes to provide information regarding a statement of estimated regulatory costs, or provide a proposal for a lower cost regulatory alternative must do so in writing within 21 days of this notice.
SPECIFIC AUTHORITY: 501.205 FS.
LAW IMPLEMENTED: 501.204(1) FS.
IF REQUESTED WITHIN 21 DAYS OF THE DATE OF THIS NOTICE, A HEARING WILL BE SCHEDULED AND ANNOUNCED IN FAW.
THE PERSON TO BE CONTACTED REGARDING THE PROPOSED RULE IS: Lisa Raleigh, Special Counsel, Department of Legal Affairs, PL-01, The Capitol, Tallahassee, Florida 32399-1050

THE FULL TEXT OF THE PROPOSED RULE IS:

       2-2.002 Advertising in a Language Other Than English.

It shall be an unfair or deceptive act or  practice to disseminate any advertisement without including therein all required disclosures or limitations  on the offer in the language principally used in the advertisement.

Specific Authority 501.205 FS. Law Implemented 501.204(1) FS. History–New_________.

NAME OF PERSON ORIGINATING PROPOSED RULE: Lisa Raleigh, Special Counsel
NAME OF SUPERVISOR OR PERSON WHO APPROVED THE PROPOSED RULE: M. Catherine Lannon, Senior Assistant Attorney General
DATE PROPOSED RULE APPROVED BY AGENCY HEAD: November 07, 2007
DATE NOTICE OF PROPOSED RULE DEVELOPMENT PUBLISHED IN FAW: October 19, 2007