Department of Highway Safety and Motor Vehicles, Division of Motor Vehicles  


  • Daytona Custom Motorcycles, LLC d/b/a Arlen Ness Motorcycles

    Notice of Publication for a New Point

    Franchise Motor Vehicle Dealer in a County of More

    than 300,000 Population

    Pursuant to Section 320.642, Florida Statutes (2005), Swift Motorcycle Company, intends to allow the establishment of Daytona Custom Motorcycles, LLC d/b/a Arlen Ness Motorcycles Daytona, as a dealership for the sale of Swift motorcycles at 1647 North US Highway 1, Suite 101, Ormond Beach (Volusia County), Florida 32174, on or after March 9, 2007.

    The name and address of the dealer operator(s) and principal investor(s) of Daytona Custom Motorcycles, LLC d/b/a Arlen Ness Motorcycles Daytona are dealer operator(s): Bruce Rossmeyer, 1647 North US Highway 1, Suite 101, Ormond Beach, Florida 32174; principal investor(s): Bruce Rossmeyer, 1647 North US Highway 1, Suite 101, Ormond Beach, Florida 32174, Arlen Ness, 6050 Dublin Boulevard, Dublin, California 94568, and Corey Ness, 6050 Dublin Boulevard, Dublin, California 94568.

    The notice indicates intent to establish the new point location in a county of more than 300,000 population, according to the latest population estimates of the University of Florida, Bureau of Economic and Business Research.

    Certain dealerships of the same line-make may have standing, pursuant to Section 320.642, Florida Statutes, to file a petition or complaint protesting the application.

    Written petitions or complaints must be received by the Department of Highway Safety and Motor Vehicles within 30 days of the date of publication of this notice and must be submitted to: Nalini Vinayak, Administrator, Dealer License Section, Department of Highway Safety and Motor Vehicles, Room A-312 MS65, Neil Kirkman Building, 2900 Apalachee Parkway, Tallahassee, Florida 32399-0635.

    A copy of such petition or complaint must also be sent by US Mail to: Tim Logsdon, General Manager, Swift Motorcycle Company, 3846 West Clarendon Avenue, Phoenix, Arizona 85019.

    If no petitions or complaints are received within 30 days of the date of publication, a final order will be issued by the Department of Highway Safety and Motor Vehicles approving the establishment of the dealership, subject to the applicant’s compliance with the provisions of Chapter 320, Florida Statutes.

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