The purpose of this rulemaking is to clarify “Fresh From Florida” Identifier eligibility and revise participant registration and guidelines. Forms referenced in rule have been updated and simplified.

 

DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

Division of Marketing and Development

RULE NO.: RULE TITLE:

5H-17.002:Definitions

5H-17.003:Adoption of the Florida Agricultural Promotional Campaign Identifiers

5H-17.004:Use of the Identifiers; Deposit of Funds

5H-17.005:Participant Registration; Application Forms; Types of Membership; Renewal

PURPOSE AND EFFECT: The purpose of this rulemaking is to clarify “Fresh From Florida” Identifier eligibility and revise participant registration and guidelines. Forms referenced in rule have been updated and simplified.

SUBJECT AREA TO BE ADDRESSED: The Florida Agricultural Promotional Campaign (FAPC) creates provisions for the agriculture industry to use “Fresh From Florida” brand identifiers on packaging and advertising to promote Florida-grown commodities. These rule-changes will establish that Florida milk producers, which meet the criteria set forth in 5H-17.003, may be eligible to use “Fresh From Florida” Identifier on product packaging.

RULEMAKING AUTHORITY: 570.07(23), 571.24, 571.25(2) F.S.

LAW IMPLEMENTED: 571.23, 571.24(1), 571.25, 571.26 F.S.

IF REQUESTED IN WRITING AND NOT DEEMED UNNECESSARY BY THE AGENCY HEAD, A RULE DEVELOPMENT WORKSHOP WILL BE NOTICED IN THE NEXT AVAILABLE FLORIDA ADMINISTRATIVE REGISTER.

THE PERSON TO BE CONTACTED REGARDING THE PROPOSED RULE DEVELOPMENT AND A COPY OF THE PRELIMINARY DRAFT, IF AVAILABLE, IS: Eric Sespico, Assistant Director, Division of Marketing and Development, 407 S. Calhoun Street, Tallahassee, FL, 32399, phone [phone]

 

THE PRELIMINARY TEXT OF THE PROPOSED RULE DEVELOPMENT IS AVAILABLE AT NO CHARGE FROM THE CONTACT PERSON LISTED ABOVE.