OTHER AGENCIES AND ORGANIZATIONS
Objective
Created by the Florida Legislature in 2014, Florida is for Veterans, Inc. seeks a qualified market research vendor to conduct and interpret qualitative and quantitative research with business owners, HR professionals and business associations in the State of Florida.
Scope of Work
The qualitative portion will be a series of four focus groups with business owners and/or hiring managers based in Florida. The focus groups should be geographically dispersed to represent cross-section of the state. It is up to the vendor to make a recommendation on the most appropriate cities to hold these focus groups based on the ability to populate the group with those in the target audience.
The quantitative portion of the study will be a survey among current Florida business owners and hiring managers. The questions for the quantitative portion of the survey will be developed based on the findings from the focus groups. We also would like to include the list of services that the State of Florida offers to businesses in order gauge the target market’s awareness and ranking of importance to these services. The sample size needs to be large enough to drill down into particular groups for targeting, such as small and medium sized businesses vs. large businesses. The data should also be sorted by industry sector and geographic location.
Instructions to Vendors
You can view the full request for proposal at: http://floridavets.org/wp-content/uploads/2015/01/BusinessResearchRFP.pdf.
Your response is preferred in electronic format, as an attachment sent to admin@veteransflorida.org.
This RFP is being posted on March 17th, 2015 To be considered for the project, the vendor must submit their proposal to Florida is for Veterans email listed in the above paragraph by the close of business, 5:00 p.m. ET on April 1st, 2015.
Questions regarding the RFP may be e-mailed to admin@veteransflorida.org.
FIFV intends to execute an agreement with the selected vendor in April 2015.
