The Board proposes the rule amendment to include phone numbers for the licensed brokerage firms in real estate advertisements.  


  • RULE NO: RULE TITLE
    61J2-10.025: Advertising
    PURPOSE AND EFFECT: The Board proposes the rule amendment to include phone numbers for the licensed brokerage firms in real estate advertisements.
    SUMMARY: The rule requires each brokerage firm to include its telephone number in its advertisements.
    SUMMARY OF ESTIMATED REGULATORY COSTS: No Statement of Estimated Regulatory Cost was prepared.
    Any person who wishes to provide information regarding a statement of estimated regulatory costs, or provide a proposal for a lower cost regulatory alternative must do so in writing within 21 days of this notice.
    SPECIFIC AUTHORITY: 120.53 FS. 475.05 FS.
    LAW IMPLEMENTED: 475.01 FS. 475.25 FS. 475.42 FS.
    IF REQUESTED WITHIN 21 DAYS OF THE DATE OF THIS NOTICE, A HEARING WILL BE SCHEDULED AND ANNOUNCED IN FAW.
    THE PERSON TO BE CONTACTED REGARDING THE PROPOSED RULE IS: Lori Crawford, Deputy Clerk, Division of Real Estate, 400 West Robinson Street, Hurston Building, North Tower, Suite N802, Orlando, Florida 32801.

    THE FULL TEXT OF THE PROPOSED RULE IS:

    61J2-10.025 Advertising.

    (1) All advertising must be in a manner in which reasonable persons would know they are dealing with a real estate licensee. All real estate advertisements must include the licensed name and phone number of the brokerage firm. No real estate advertisement placed or caused to be placed by a licensee shall be fraudulent, false, deceptive or misleading.

    (2) through (3)(b) No change.

    Specific Authority 120.53, 475.05 FS. , 475.25 (1) (c) FS. Law Implemented 475.01 FS., 475.25 FS., 475.42 FS., 475.421, 475.4511 FS. History–New 1-1-80, Amended 2-17-81, 3-14-85, Formerly 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99,________.


    NAME OF PERSON ORIGINATING PROPOSED RULE: Florida Real Estate Commission
    NAME OF SUPERVISOR OR PERSON WHO APPROVED THE PROPOSED RULE: Florida Real Estate Commission
    DATE PROPOSED RULE APPROVED BY AGENCY HEAD: August 15, 2005
    DATE NOTICE OF PROPOSED RULE DEVELOPMENT PUBLISHED IN FAW: January 6, 2006

Document Information

Comments Open:
4/7/2006
Summary:
The rule requires each brokerage firm to include its telephone number in its advertisements.
Purpose:
The Board proposes the rule amendment to include phone numbers for the licensed brokerage firms in real estate advertisements.
Rulemaking Authority:
120.53 FS., 475.05 FS.
Law:
475.01 FS., 475.25 FS., 475.42 FS.
Contact:
Lori Crawford, Deputy Clerk, Division of Real Estate, 400 West Robinson Street, Hurston Building, North Tower, Suite N802, Orlando, Florida 32801.
Related Rules: (1)
61J2-10.025. Advertising