Department of Highway Safety and Motor Vehicles, Division of Motor Vehicles  


  • Red Ember, Inc., for line-make ENFI

    Notice of Publication for a New Point

    Franchise Motor Vehicle Dealer in a County of More

    than 300,000 Population

    Pursuant to Section 320.642, Florida Statutes, notice is given that Classic Motorworks Ltd., Inc., intends to allow the establishment of Red Ember, Inc., d/b/a Red Ember Cycles as a dealership for the sale of Royal Enfield motorcycles (line-make ENFI) manufactured by Royal Enfield Motors, Ltd., at 594 Ballough Road, Daytona Beach, (Volusia County), Florida 32114, on or after May 7, 2011.

    The name and address of the dealer operator(s) and principal investor(s) of Red Ember, Inc., d/b/a Red Ember Cycles are dealer operator(s): Justin Asher, 9465 Carmody Lake Drive, Port Orange, Florida 32128; principal investor(s): Justin Asher, 9465 Carmody Lake Drive, Port Orange, Florida 32128.

    The notice indicates intent to establish the new point location in a county of more than 300,000 population, according to the latest population estimates of the University of Florida, Bureau of Economic and Business Research.

    Certain dealerships of the same line-make may have standing, pursuant to Section 320.642, Florida Statutes, to file a petition or complaint protesting the application.

    Written petitions or complaints must be received by the Department of Highway Safety and Motor Vehicles within 30 days of the date of publication of this notice and must be submitted to: Nalini Vinayak, Administrator, Dealer License Section, Department of Highway Safety and Motor Vehicles, Room A-312, MS 65, Neil Kirkman Building, 2900 Apalachee Parkway, Tallahassee, Florida 32399-0635.

    A copy of such petition or complaint must also be sent by US Mail to: Kevin Mahoney, Classic Motorworks, Ltd., Inc., 1405 Cannon Circle, Suite 12, Faribault, Minnesota 55021.

    If no petitions or complaints are received within 30 days of the date of publication, a final order will be issued by the Department of Highway Safety and Motor Vehicles approving the establishment of the dealership, subject to the applicant’s compliance with the provisions of Chapter 320, Florida Statutes.

Document Information