The Board proposes to amend the rule to reorganize existing advertising rules.

DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION
Board of Landscape Architecture

RULE NO: RULE TITLE
61G10-15.003: Advertising
PURPOSE AND EFFECT: The Board proposes to amend the rule to reorganize existing advertising rules.
SUMMARY: Existing advertising rules will be reorganized.
SUMMARY OF STATEMENT OF ESTIMATED REGULATORY COSTS: No Statement of Estimated Regulatory Cost was prepared. The Board determined the proposed rule will not have an impact on small business.
Any person who wishes to provide information regarding a statement of estimated regulatory costs, or provide a proposal for a lower cost regulatory alternative must do so in writing within 21 days of this notice.
SPECIFIC AUTHORITY: 481.306 FS.
LAW IMPLEMENTED: 481.321 FS.
IF REQUESTED WITHIN 21 DAYS OF THE DATE OF THIS NOTICE, A HEARING WILL BE SCHEDULED AND ANNOUNCED IN FAW.
THE PERSON TO BE CONTACTED REGARDING THE PROPOSED RULE IS: Juanita Chastain, Executive Director, Board of Landscape Architecture, 1940 North Monroe Street, Tallahassee, Florida 32399-0750

THE FULL TEXT OF THE PROPOSED RULE IS:

61G10-15.003 Advertising.

(1) Section 481.321(5), Florida Statutes, requires that each registered landscape architect, corporation or partnership display its certificate of registration number in any newspaper, telephone directory or other advertising medium. The term “other advertising medium” shall be deemed to include business cards, stationery, magazines, billboards, proposals, contracts, job site signs. The term “other advertising medium” shall not be deemed to include articles of clothing and other promotional novelty items.

(2) A landscape architect or his firm may advertise in any medium, including the telephone directory yellow pages, even if no office is physically present in the area of the advertisement. Such advertisement or listing in the telephone directory, however, shall not mislead the public into believing that the phone number and address given is capable of delivering landscape architectural services to the public at that location if in fact the phone number or address listed is not a landscape architectural office. Any marketing office or a construction, field or project office must be clearly identified as such.

Rulemaking Specific Authority 481.306 FS. Law Implemented 481.321 FS. History–New 12-6-89, Formerly 21K-15.003, Amended _______.

NAME OF PERSON ORIGINATING PROPOSED RULE: Board of Landscape Architecture
NAME OF AGENCY HEAD WHO APPROVED THE PROPOSED RULE: Board of Landscape Architecture
DATE PROPOSED RULE APPROVED BY AGENCY HEAD: April 24, 2009
DATE NOTICE OF PROPOSED RULE DEVELOPMENT PUBLISHED IN FAW: March 6, 2009