Department of Highway Safety and Motor Vehicles, Division of Motor Vehicles  


  • Notice of Publication for the Relocation of a

    Franchise Motor Vehicle Dealer in a County of More

    than 300,000 Population

    Pursuant to Section 320.642, Florida Statutes, notice is given that Hellbound Steel Motorcycles, LLC, intends to allow the relocation of Daytona Custom Motorcycles, LLC, d/b/a Arlen Ness Motorcycles, as a dealership for the sale of  Hellbound Steel motorcycles from its present location at 420 North Beach Street, Daytona Beach, Florida 32114, to a proposed location at 1647 North U.S. Highway 1, Ormond Beach (Volusia County), Florida  32174, on or after June 22, 2006.

    The name and address of the dealer operator(s) and principal investor(s) of Daytona Custom Motorcycles, LLC, d/b/a Arlen Ness Motorcycles, are dealer operator(s):  Bruce O. Rossmeyer, 1637 North U.S. Highway 1, Ormond Beach, Florida, 32174; principal investor(s):  Bruce O. Rossmeyer, 1637 North U.S. Highway 1, Ormond Beach, Florida, 32174;  Arlen Ness, 6050 Dublin Boulevard, Dublin, California 94568; and Cory Ness, 6050 Dublin Boulevard, Dublin, California 94568.

    The notice indicates intent to relocate the franchise in a county of more than 300,000 population, according to the latest population estimates of the University of Florida, Bureau of Economic and Business Research.

    Certain dealerships of the same line-make may have standing, pursuant to Section 320.642, Florida Statutes, as amended by Chapter 88-395, Laws of Florida, to file a petition or complaint protesting the application.

    Written petitions or complaints must be received by the Department of Highway Safety and Motor Vehicles within 30 days of the date of publication of this notice and must be submitted to: Dealer License Section, Department of Highway Safety and Motor Vehicles, Room A-312, MS65, Neil Kirkman Building, 2900 Apalachee Parkway, Tallahassee, Florida 32399-0635.

    A copy of such petition or complaint must also be sent by U.S. Mail to: Mike Molloy,  President, Hellbound Steel Motorcycles,  8613 Helms Avenue, Rancho Cucamonga, California 91730.

    If no petitions or complaints are received within 30 days of the date of publication, a final order will be issued by the Department of Highway Safety and Motor Vehicles approving the relocation of the dealership, subject to the applicant’s compliance with the provisions of Chapter 320, Florida Statutes.

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