Department of Highway Safety and Motor Vehicles, Division of Motor Vehicles  


  • Notice of Publication for a New Point

    Franchise Motor Vehicle Dealer in a County of More

    than 300,000 Population

    Pursuant to Section 320.642, Florida Statutes (2005), Hellbound Steel Motorcycles, LLC, intends to allow the establishment of  Daytona Harley-Davidson, Inc., d/b/a Bruce Rossmeyer’s Daytona Harley Davidson, as a dealership for the sale of Hellbound Steel motorcycles at 1637 North U.S. Highway 1, Ormond Beach ( Volusia County), Florida  32174, on or after June 30, 2006.

    The name and address of the dealer operator(s) and principal investor(s) of  Daytona Harley-Davidson, Inc., d/b/a Bruce Rossmeyer’s Harley-Davidson are dealer operator(s): Bruce O. Rossmeyer, 1637 North U.S. Highway 1, Ormond Beach, Florida 32174; principal investor(s): Bruce O. Rossmeyer, 1637 North U.S. Highway 1, Ormond Beach, Florida 32174; Gene Reed, 7519 Rivers Avenue, North Charleston, South Carolina 29406; and Eric Holm, 1390 Hope Road, Suite 100, Maitland, Florida 32751.

    The notice indicates intent to establish the new point location in a county of more than 300,000 population, according to the latest population estimates of the University of Florida, Bureau of Economic and Business Research.

    Certain dealerships of the same line-make may have standing, pursuant to Section 320.642, Florida Statutes, to file a petition or complaint protesting the application.

    Written petitions or complaints must be received by the Department of Highway Safety and Motor Vehicles within 30 days of the date of publication of this notice and must be submitted to: Dealer License Section, Department of Highway Safety and Motor Vehicles, Room A-312 MS65, Neil Kirkman Building, 2900 Apalachee Parkway, Tallahassee, Florida 32399-0635.

    A copy of such petition or complaint must also be sent by U.S. Mail to: Mike Molloy, President, Hellbound Steel Motorcycles, LLC, 8613 Helms Avenue, Rancho,  Cucamonga, California  91730.

    If no petitions or complaints are received within 30 days of the date of publication, a final order will be issued by the Department of Highway Safety and Motor Vehicles approving the establishment of the dealership, subject to the applicant’s compliance with the provisions of Chapter 320, Florida Statutes.

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