The Board is revising the font of the disclaimer for advertising free or discounted services.  


  • Rule No.: RULE TITLE
    64B13-3.009: False, Fraudulent, Deceptive and Misleading Advertising Prohibited; Policy; Definitions; Affirmative Disclosure
    PURPOSE AND EFFECT: The Board is revising the font of the disclaimer for advertising free or discounted services.
    SUMMARY: The font size for advertising free or discounted services is being revised.
    SUMMARY OF STATEMENT OF ESTIMATED REGULATORY COSTS: No Statement of Estimated Regulatory Cost was prepared.
    Any person who wishes to provide information regarding a statement of estimated regulatory costs, or provide a proposal for a lower cost regulatory alternative must do so in writing within 21 days of this notice.
    SPECIFIC AUTHORITY: 463.005 FS.
    LAW IMPLEMENTED: 456.072(1)(a), (m), 463.014, 463.016(1)(f), (g) FS.
    IF REQUESTED WITHIN 21 DAYS OF THE DATE OF THIS NOTICE, A HEARING WILL BE SCHEDULED AND ANNOUNCED IN FAW.
    THE PERSON TO BE CONTACTED REGARDING THE PROPOSED RULE IS: Bruce Deterding, Executive Director, Board of Optometry, 4052 Bald Cypress Way, Bin #C07, Tallahassee, Florida 32399-3257

    THE FULL TEXT OF THE PROPOSED RULE IS:

    64B13-3.009 False, Fraudulent, Deceptive and Misleading Advertising Prohibited; Policy; Definitions; Affirmative Disclosure.

    (1) through (7) No change.

    (8) Any advertisement for free or discounted services must contain the disclaimer required by Section 456.062, F.S., no less than Times New Roman 6 in at least Times New Roman 14 point font size or Courier New 12 point font size.

    Rulemaking Specific Authority 463.005 FS. Law Implemented 456.072(1)(a), (m), 463.014, 463.016(1)(f), (g) FS. History–New 11-13-79, Amended 4-17-80, 8-20-81, Formerly 21Q-3.09, Amended 1-8-86, 12-16-86, Formerly 21Q-3.009, 61F8-3.009, 59V-3.009, Amended 1-2-02, 11-13-06, 11-5-07, 4-21-10,_________.


    NAME OF PERSON ORIGINATING PROPOSED RULE: Board of Optometry
    NAME OF AGENCY HEAD WHO APPROVED THE PROPOSED RULE: Board of Optometry
    DATE PROPOSED RULE APPROVED BY AGENCY HEAD: May 14, 2010
    DATE NOTICE OF PROPOSED RULE DEVELOPMENT PUBLISHED IN FAW: May 28, 2010

Document Information

Comments Open:
8/20/2010
Summary:
The font size for advertising free or discounted services is being revised.
Purpose:
The Board is revising the font of the disclaimer for advertising free or discounted services.
Rulemaking Authority:
463.005 FS.
Law:
456.072(1)(a), (m), 463.014, 463.016(1)(f), (g) FS.
Contact:
Bruce Deterding, Executive Director, Board of Optometry, 4052 Bald Cypress Way, Bin #C07, Tallahassee, Florida 32399-3257
Related Rules: (1)
64B13-3.009. False, Fraudulent, Deceptive and Misleading Advertising Prohibited; Policy; Definitions; Affirmative Disclosure