Department of Highway Safety and Motor Vehicles, Division of Motor Vehicles  


  • Notice of Publication for a New Point

    Franchise Motor Vehicle Dealer in a County of More

    than 300,000 Population

    Pursuant to the requirements of Section 320.642, Florida Statutes, notice is given that American Honda Motor Co., Inc. intends to permit the relocation of Holler Imports of Winter Park, Inc. d/b/a Holler Honda, as a dealership for the sale of Honda automobiles and light trucks, from its present location at 1150 North Orlando Avenue, Winter Park, Florida  32789, to a proposed location at 2211 North Semoran Boulevard, Orlando, Florida  32807.   The relocation will take place on or after October 1, 2006.

    The relocated dealership will be at a location that does not qualify for any of the exemptions provided in Section 320.642, Florida Statutes.

    The name and address of the dealer operator is Roger W. Holler, III, whose address is 1011 North Wymore Road, Winter Park, Florida.  The names and addresses of the principal investors of Holler Imports of Winter Park, Inc., d/b/a Holler Honda are as follows.   Holler Imports of Winter Park, Inc. d/b/a Holler Honda is a wholly owned subsidiary of The Holler Holding Company.  The president of The Holler Holding Company is Juliette A. Holler, and the principal investors of The Holler Holding Company are: Juliette A. Holler and Roger W. Holler, III.  The address of The Holler Holding Company, Juliette A. Holler and Roger W. Holler, III, is 1011 North Wymore Road, Winter Park, Florida  32789.

    The notice indicates intent to relocate the dealership to a location in a county of more than 300,000 population, according to the latest population estimates of the University of Florida, Bureau of Economic and Business Research.

    Certain dealerships of the same line-make may have standing, pursuant to Section 320.642, Florida Statutes, to file a petition or complaint protesting the application.

    Written petitions or complaints must be received by the Department of Highway Safety and Motor Vehicles within 30 days of the date of publication of this notice and must be submitted to: Administrator, Dealer License Section, Department of Highway Safety and Motor Vehicles, Room A-312, Neil Kirkman Building, 2900 Apalachee Parkway, Tallahassee, Florida 32399-0635.

    A copy of such petition or complaint must also be sent by mail to: Bill Green, Market Planning Manager, American Honda Motor Co., Inc., 1919 Torrance Boulevard, Torrance, California  90501.

    If no petitions or complaints are received within 30 days of the date of publication, a final order will be issued by the Department of Highway Safety and Motor Vehicles approving the relocation of the dealership, subject to the applicant’s compliance with the provisions of Chapter 320, Florida Statutes.

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