OTHER AGENCIES AND ORGANIZATIONS
VISIT FLORIDA posted an ITN for Integrated Marketing Effectiveness
The Florida Tourism Industry Marketing Corporation, d.b.a. VISIT FLORIDA is accepting proposals from qualified vendors to respond completely and accurately to VISIT FLORIDA’s desire to measure the effectiveness of VISIT FLORIDA’s integrated marketing efforts and return on investment (ROI) as measured by the effectiveness of VISIT FLORIDA’s efforts in bringing visitors to the state and tax dollars generated in the state. The measurement and tracking will cover all paid VISIT FLORIDA advertising on traditional channels as well as digital, social and native. The goal is to have an ROI on all paid media. For more information, please click here.
The due date for submissions is 5:00 p.m., ET on Monday, October 24, 2016.
