The agency proposes the development of a rule to address advertising in a language other than English.

 

DEPARTMENT OF LEGAL AFFAIRS

RULE NO: RULE TITLE
2-2.002: Advertising in a Language Other Than English
PURPOSE AND EFFECT: The agency proposes the development of a rule to address advertising in a language other than English.
SUBJECT AREA TO BE ADDRESSED: Consumer advertising in a language other than English.
SPECIFIC AUTHORITY: 501.205 FS.
LAW IMPLEMENTED: 501.204(1) FS.
IF REQUESTED IN WRITING AND NOT DEEMED UNNECESSARY BY THE AGENCY HEAD, A RULE DEVELOPMENT WORKSHOP WILL BE NOTICED IN THE NEXT AVAILABLE FLORIDA ADMINISTRATIVE WEEKLY.
THE PERSON TO BE CONTACTED REGARDING THE PROPOSED RULE DEVELOPMENT AND A COPY OF THE PRELIMINARY DRAFT, IF AVAILABLE, IS: Lisa Raleigh, Special Counsel, Department of Legal Affairs, PL-01, The Capitol, Tallahassee, Florida 32399-1050

THE PRELIMINARY TEXT OF THE PROPOSED RULE DEVELOPMENT IS:

 

2-2.002 Advertising in a Language Other Than English.

It shall be an unfair or deceptive act or  practice to disseminate any advertisement without including therein all required disclosures or limitations on the offer in the language principally used in the advertisement.

Specific Authority 501.205 FS. Law Implemented 501.204(1) FS. History–New________.