61A-1.0101. Product Displays Exception

(1) Industry members may give, loan, or sell alcoholic beverage product displays to vendors, for use on a vendor’s licensed premises, to include wine racks, bins, barrels, casks, shelving, or similar product display items which are separated from a vendor’s ordinary shelves and used primarily to hold and display factory sealed products of the provider for sale to customers at room temperature or cold. Such displays shall not have, or be used to provide, a secondary function, other than advertising, which would function to provide equipment, including refrigeration; furniture; or other fixtures.

(2) Industry members may transport, install, assemble and disassemble their own product displays on a vendor’s licensed premises. Industry members may require the vendor to purchase a minimum amount of the product advertised on the display in a quantity necessary for the completion of the display.

(3) The value of any product display, excluding transportation, installation, and disassembly costs, shall not exceed $300 per brand, and the total value of all product displays at any one time on any one vendor’s licensed premises shall not exceed $300 per brand. Industry members shall not pool or combine dollar limitations in order to provide a vendor a product display valued in excess of $300 per brand.

(4) The product display shall bear product or industry member information that is conspicuous and permanently inscribed or securely affixed to the product display. The vendor’s name, business name, website address, logo, and address may be part of the product display.

(5) Payments of slotting fees for alcoholic beverages shall not be made to vendors. A slotting fee is defined as any form of assistance given by an industry member to a vendor to purchase or rent additional, particular, favorable, or dedicated display, shelf, cooler, storage or warehouse space for alcoholic beverages.

Rulemaking Authority 561.11, 561.42 FS. Law Implemented 561.08, 561.42 FS. History–New 9-15-10.