61A-1.0104. Consumer Sweepstakes, Drawings, or Contests Exception  


Effective on Wednesday, September 15, 2010
  • 1(1) Industry members may provide entry forms, rules, advertising materials, and a box or other similar container in which to collect completed entry forms to vendors. These advertising materials must be offered to all vendors who wish to participate in quantities reasonably calculated to accommodate the individual vendor’s level of sales during the promotion period. The prize or giveaway shall not be placed on any vendor’s licensed premises for display.

    71(2) Sweepstakes, drawings, and contests shall not require proof of purchase to enter and shall be open for the general public to participate; however, no vendor or vendor’s employee or agent shall be eligible to participate or win. A means of entry may be provided with a purchased alcoholic beverage, so long as an alternative means of entry not requiring a purchase is made available.

    136(3) Vendors shall not collect completed entry forms, and the selection of winners shall not occur at a vendor’s place of business. Any completed entry forms deposited on the vendor’s licensed premises shall be collected by the industry member. Live or electronic contests sponsored by industry members shall not be held at a vendor’s place of business.

    193Rulemaking Authority 195561.11, 196561.42 FS. 198Law Implemented 200561.08, 201561.42 FS, 203History–New 9-15-10.

     

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