09-004759 Universal Parts, Inc., D/B/A Parts Forscooters.Com And Eco Green Machine, Llc, D/B/A Eco Green Machine vs. Seminole Scooters, Inc., D/B/A Seminole Sales
 Status: Closed
Recommended Order on Tuesday, April 6, 2010.


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Summary: New point dealer failed to establish that the existing dealer (within 12.5 miles of the new point) does not meet the market demands.

1STATE OF FLORIDA

4DIVISION OF ADMINISTRATIVE HEARINGS

8UNIVERSAL PARTS, INC., d/b/a )

13PARTSFORSCOOTERS.COM AND ECO )

17GREEN MACHINE, LLC, d/b/a ECO )

23GREEN MACHINE, )

26)

27Petitioners, )

29)

30vs. ) Case No. 09-4759

35)

36SEMINOLE SCOOTERS, INC., d/b/a SEMINOLE SALES, )

43)

44)

45Respondent. )

47)

48RECOMMENDED ORDER

50Pursuant to notice a hearing was conducted on March 2,

602010, by video teleconference between St. Petersburg, Florida,

68and Tallahassee, Florida, before J. D. Parrish, a designated

77Administrative Law Judge of the Division of Administrative

85Hearings.

86APPEARANCES

87For Petitioners: No Appearance

91For Respondent: David B. Dubin, Sales Manager

98Seminole Scooters, Inc.

1016239 Park Boulevard

104Pinellas Park, Florida 33781

108STATEMENT OF THE ISSUE

112Whether the Petitioners' proposed dealership should be

119approved.

120PRELIMINARY STATEMENT

122The Florida Department of Highway Safety and Motor Vehicles

131forwarded the instant case to the Division of Administrative

140Hearings for formal proceedings on August 28, 2009. Thereafter,

149the case was scheduled for hearing and the parties were provided

160notice of the hearing location and time.

167At the hearing, the Respondent, Seminole Scooters, Inc.

175d/b/a Seminole Sales, appeared and was represented by its sales

185manager, David B. Dubin. The Petitioners, Universal Parts,

193Inc., d/b/a PartsForScooters.Com and Eco Green Machine, LLC,

201d/b/a Eco Green Machine did not appear. Mr. Dubin testified and

212presented evidence in opposition to the proposed dealership. No

221evidence was presented in support of the proposed dealership.

230A transcript of the proceeding was not filed. The parties

240were granted ten days from the hearing date within which to file

252proposed recommended orders. The Respondent's proposal filed on

260March 3, 2010, has been considered in the preparation of this

271Recommended Order.

273FINDINGS OF FACT

2761. On August 14, 2009, in the Florida Administrative

285Weekly, Volume 35, Number 32, a Notice of Publication for a New

297Point Franchise Motor Vehicle Dealer in a County of More than

308300,000 Population was published. The notice provided that

317Universal Parts, Inc., d/b/a PartsForScooters.com, intended to

324establish Eco Green Machine, LLC d/b/a Eco Green Machine as a

335dealership for the sale of motorcycles manufactured by Taizhou

344Zhongneng Motorcycle Co. Ltd. (ZHNG) at 7000 Park Boulevard,

353Pinellas Park, Florida 33781, on or after September 4, 2009.

363This proposed dealership was considered a "new point" as it did

374not previously exist.

3772. On August 23, 2009, the Respondent timely filed a

387protest of the establishment of the Petitioners' dealership.

395Respondent alleged that it currently services customers for the

404line-make proposed by the Petitioners and that its location is

414within 12.5 miles of the location proposed by the Petitioners.

4243. The evidence presented established that the

431Respondent's dealership is within two miles of the proposed

440site. Mr. Dubin verified the driving distance and presented the

450measured distance as computed by the website Googlemaps.com as

459Respondent's Exhibit 1.

4624. The Respondent has served the area for not less than

473five years and has successfully promoted the vehicles proposed

482to be sold by the line-make proposed by the Petitioners.

4925. The Respondent established that its sales are within

50112.5 miles of the proposed dealership.

5076. The Respondent established that it currently markets

515the motorcycle to be sold by the proposed dealership. More

525specifically, the Respondent offered testimony that it has an

534agreement for the same line-make vehicle to be sold by the

545proposed dealer.

5477. Notice of the formal hearing was provided to all

557parties of record at their addresses of record.

565CONCLUSIONS OF LAW

5688. The Division of Administrative Hearings has

575jurisdiction over the parties to and the subject matter of these

586proceedings. §§ 120.569, and 120.57(1), Fla. Stat (2009).

5949. Section 320.605, Florida Statutes (2009), provides:

601It is the intent of the Legislature to

609protect the public health, safety, and

615welfare of the citizens of the state by

623regulating the licensing of motor vehicle

629dealers and manufacturers, maintaining

633competition, providing consumer protection

637and fair trade and providing minorities with

644opportunities for full participation as

649motor vehicle dealers.

65210. Section 320.642, Florida Statutes (2009), provides, in

660pertinent part:

662(1) Any licensee who proposes to establish

669an additional motor vehicle dealership or

675permit the relocation of an existing dealer

682to a location within a community or

689territory where the same line-make vehicle

695is presently represented by a franchised

701motor vehicle dealer or dealers shall give

708written notice of its intention to the

715department. Such notice shall state:

720(a) The specific location at which the

727additional or relocated motor vehicle

732dealership will be established.

736(b) The date on or after which the licensee

745intends to be engaged in business with the

753additional or relocated motor vehicle dealer

759at the proposed location.

763(c) The identity of all motor vehicle

770dealers who are franchised to sell the same

778line-make vehicle with licensed locations in

784the county or any contiguous county to the

792county where the additional or relocated

798motor vehicle dealer is proposed to be

805located.

806(d) The names and addresses of the dealer-

814operator and principal investors in the

820proposed additional or relocated motor

825vehicle dealership.

827Immediately upon receipt of such notice the

834department shall cause a notice to be

841published in the Florida Administrative

846Weekly. The published notice shall state

852that a petition or complaint by any dealer

860with standing to protest pursuant to

866subsection (3) must be filed not more than

87430 days from the date of publication of the

883notice in the Florida Administrative Weekly.

889The published notice shall describe and

895identify the proposed dealership sought to

901be licensed, and the department shall cause

908a copy of the notice to be mailed to those

918dealers identified in the licensee's notice

924under paragraph (c).

927(2)(a) An application for a motor vehicle

934dealer license in any community or territory

941shall be denied when :

9461. A timely protest is filed by a presently

955existing franchised motor vehicle dealer

960with standing to protest as defined in

967subsection (3); and

9702. The licensee fails to show that the

978existing franchised dealer or dealers who

984register new motor vehicle retail sales or

991retail leases of the same line-make in the

999community or territory of the proposed

1005dealership are not providing adequate

1010representation of such line-make motor

1015vehicles in such community or territory.

1021The burden of proof in establishing

1027inadequate representation shall be on the

1033licensee .

1035* * *

1038(3) An existing franchised motor vehicle

1044dealer or dealers shall have standing to

1051protest a proposed additional or relocated

1057motor vehicle dealer where the existing

1063motor vehicle dealer or dealers have a

1070franchise agreement for the same line-make

1076vehicle to be sold or serviced by the

1084proposed additional or relocated motor

1089vehicle dealer and are physically located so

1096as to meet or satisfy any of the following

1105requirements or conditions:

1108* * *

1111(b) If the proposed additional or relocated

1118motor vehicle dealer is to be located in a

1127county with a population of more than

1134300,000 according to the most recent data of

1143the United States Census Bureau or the data

1151of the Bureau of Economic and Business

1158Research of the University of Florida:

11641. Any existing motor vehicle dealer or

1171dealers of the same line-make have a

1178licensed franchise location within a radius

1184of 12.5 miles of the location of the

1192proposed additional or relocated motor

1197vehicle Dealer. . . . (Emphasis Added)

120411. The Respondent established as a matter of law that it

1215has standing to protest the proposed dealership. The

1223Petitioners presented no evidence to support a conclusion that

1232the Respondent has failed to provide adequate representation of

1241the line-make motor vehicles in the community or territory

1250surrounding the proposed site.

125412. The record in this cause is devoid of any evidence

1265supporting the proposed dealership.

1269RECOMMENDATION

1270Based on the foregoing Findings of Fact and Conclusions of

1280Law, it is RECOMMENDED that the Florida Department of Highway

1290Safety and Motor Vehicles enter a final order denying the

1300approval of the Petitioners' proposed dealership.

1306DONE AND ENTERED this 6th day of April, 2010, in

1316Tallahassee, Leon County, Florida.

1320S

1321J. D. PARRISH

1324Administrative Law Judge

1327Division of Administrative Hearings

1331The DeSoto Building

13341230 Apalachee Parkway

1337Tallahassee, Florida 32399-3060

1340(850) 488-9675

1342Fax Filing (850) 921-6847

1346www.doah.state.fl.us

1347Filed with the Clerk of the

1353Division of Administrative Hearings

1357this 6th day of April, 2010.

1363COPIES FURNISHED :

1366John Celestian

1368Universal Parts, Inc.

13712401 72nd Street North

1375St. Petersburg, Florida 33710

1379Ronnie Pownall

1381ECO Green Machine, LLC, d/b/a

1386ECO Green Machine

13897000 Park Boulevard, Suite A

1394Pinellas Park, Florida 33781

1398Jennifer Clark

1400Department of Highway Safety

1404and Motor Vehicles

1407Neil Kirkman Building, Room A-308

14122900 Apalachee Parkway

1415Tallahassee, Florida 32399-0635

1418David Dubin

1420Seminole Scooters, Inc.

14236239 Park Boulevard

1426Pinellas Park, Florida 33781

1430Carl A. Ford, Director

1434Division of Motor Vehicles

1438Department of Highway Safety and

1443Motor Vehicles

1445Neil Kirkman Building

14482900 Apalachee Parkway

1451Tallahassee, Florida 32399-0500

1454Robin Lotane, General Counsel

1458Department of Highway Safety and

1463Motor Vehicles

1465Neil Kirkman Building

14682900 Apalachee Parkway

1471Tallahassee, Florida 32399-0500

1474NOTICE OF RIGHT TO SUBMIT EXCEPTIONS

1480All parties have the right to submit written exceptions within

149015 days from the date of this Recommended Order. Any exceptions

1501to this Recommended Order should be filed with the agency that

1512will issue the Final Order in this case.

Select the PDF icon to view the document.
PDF
Date
Proceedings
PDF:
Date: 05/07/2010
Proceedings: Agency Final Order filed.
PDF:
Date: 05/06/2010
Proceedings: Agency Final Order
PDF:
Date: 04/06/2010
Proceedings: Recommended Order
PDF:
Date: 04/06/2010
Proceedings: Recommended Order cover letter identifying the hearing record referred to the Agency.
PDF:
Date: 04/06/2010
Proceedings: Recommended Order (hearing held March 2, 2010). CASE CLOSED.
PDF:
Date: 03/04/2010
Proceedings: Part I- Finding of Fact filed.
Date: 03/02/2010
Proceedings: CASE STATUS: Hearing Held.
PDF:
Date: 02/25/2010
Proceedings: Map of Dealership Area filed.
PDF:
Date: 02/24/2010
Proceedings: Notice of Transfer.
PDF:
Date: 02/17/2010
Proceedings: Notice of Transfer.
PDF:
Date: 09/17/2009
Proceedings: Order of Pre-hearing Instructions.
PDF:
Date: 09/17/2009
Proceedings: Notice of Hearing by Video Teleconference (hearing set for March 2, 2010; 9:00 a.m.; St. Petersburg and Tallahassee, FL).
PDF:
Date: 09/09/2009
Proceedings: Respondent's Reply (to Initial Order) filed.
PDF:
Date: 09/01/2009
Proceedings: Initial Order.
PDF:
Date: 09/01/2009
Proceedings: Notice of Publication for a New Point Franchise Motor Vehicle Dealer filed.
PDF:
Date: 09/01/2009
Proceedings: Notice of Protest filed.
PDF:
Date: 09/01/2009
Proceedings: Agency referral filed.

Case Information

Judge:
J. D. PARRISH
Date Filed:
09/01/2009
Date Assignment:
02/24/2010
Last Docket Entry:
05/07/2010
Location:
St. Petersburg, Florida
District:
Middle
Agency:
ADOPTED IN TOTO
 

Counsels

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Related Florida Statute(s) (4):