Dolphins Fin-tastic Fantasy 5® Football Retailer Incentive

 

DEPARTMENT OF THE LOTTERY

RULE NO.: RULE TITLE:
53ER11-55: Dolphins Fin-tastic Fantasy 5® Football Retailer Incentive

SUMMARY: The Department of the Lottery will conduct the Dolphins Fin-tastic Fantasy 5® Football Retailer Incentive from October 3, 2011, through December 6, 2011, in which special football prizes will be awarded.

THE PERSON TO BE CONTACTED REGARDING THE EMERGENCY RULE IS: Diane D. Schmidt, Legal Analyst, Department of the Lottery, 250 Marriott Drive, Tallahassee, Florida 32301

 

THE FULL TEXT OF THE EMERGENCY RULE IS:

53ER11-55 Dolphins Fin-tastic Fantasy 5® Football Retailer Incentive.

(1) Beginning Monday, October 3, 2011, through Tuesday, December 6, 2011, the Florida Lottery will conduct the Dolphins Fin-tastic Fantasy 5® Football Retailer Incentive (“Incentive”). Publix Supermarkets, Inc., Hess Mart, Inc., and 7-Eleven, Inc. retailer chain stores in the following South Florida counties will be included in the Incentive: Collier, Hendry, and Lee in the Lottery’s Fort Myers Sales District (District 10); Indian River, Martin, Okeechobee, Palm Beach, and St. Lucie in the West Palm Beach Sales District (District 11); and Broward, Miami-Dade, and Monroe in the Miami Sales District (District 13). During the Incentive, participating stores will compete within their respective chains and districts to win Miami Dolphins (“Dolphins”) prizes.

(2) There are two (2) sales periods during the Incentive. Sales Period 1 is October 3, 2011, through November 6, 2011, and Sales Period 2 is November 7, 2011, through December 6, 2011. At the conclusion of each Sales Period, Fantasy 5 sales during the Sales Period will be calculated for each store and compared to the store’s Fantasy 5 sales during the same period for the year 2010 (“base period”). Stores in each district with the highest percentage increases in Fantasy 5 sales in each chain, will be awarded First, Second, and Third Prizes in accordance with the table below.

 

	District 10		District 11		District 13
	Sales Period 1	Sales Period 2	Sales Period 1	Sales Period 2	Sales Period 1	Sales Period 2
Number of 1st Prizes Awarded TOTAL	Publix          1 Hess             1 7-Eleven      1                     3	Publix          1 Hess             1 7-Eleven      1                     3	Publix         2 Hess            1 7-Eleven     1                    4	Publix          2 Hess             1 7-Eleven      1                      4	Publix          3 Hess             1 7-Eleven      2                      6	Publix          4 Hess             1 7-Eleven      2                      7
Number of 2nd Prizes Awarded TOTAL	Publix          1 Hess             1 7-Eleven      1                      3	Publix          1 Hess             1 7-Eleven      1                     3	Publix         2 Hess            1 7-Eleven     1                     4	Publix         2 Hess            1 7-Eleven     1                     4	Publix          3 Hess             1 7-Eleven      2                     6	Publix          3 Hess             1 7-Eleven      3                     7
Number of  3rd Prizes Awarded TOTAL	Publix          1 Hess             1 7-Eleven      1                      3	Publix          1 Hess             1 7-Eleven      1                      3	Publix          2 Hess             1 7-Eleven      1                      4	Publix          2 Hess             1 7-Eleven      1                      4	Publix          3 Hess             1 7-Eleven      2                      6	Publix          3 Hess             1 7-Eleven      3                      7

 

(3) A grand total of eighty-one (81) prizes will be awarded in the Incentive.

(4) A store that does not have recorded sales during the entire base period will be included in the Incentive; however, the store’s Fantasy 5 base period sales will be considered to be the average of the Fantasy 5 base period sales of all the stores in the district and chain of which it is a part.

(5) The percentage increase of Fantasy 5 sales for each store will be calculated to the one ten-thousandth of a percent. In the event of a tie between two or more stores in a chain within a district, the store with the greatest number of vouchers produced during the Sales Period in which the tie occurs will be the winner.

(6) Prizes.

(a) First Prize. One (1) pair of Dolphins regular season home game tickets and Ford® Sideline Club passes for one (1) selected Dolphins regular season home game in the Sun Life Stadium (“Stadium”). (Prize value: $670).

(b) Second Prize. One (1) pair of Dolphins regular season home game tickets in the Stadium. (Prize value: $170).

(c) Third Prize. One (1) fifty dollar ($50) Dolphins gift card that may be used toward the purchase of Dolphins home game tickets in the Stadium and/or Dolphins merchandise at www.miamidolphins.com. (Prize value: $50).

(7) First and Second Prize game tickets awarded at the conclusion of Sales Period 1 will be for the Miami Dolphins vs. Oakland Raiders game on December 4, 2011. First and Second Prize game tickets awarded at the conclusion of Sales Period 2 will be for the Miami Dolphins vs. New York Jets game on January 1, 2012.

(8) The Lottery will notify the corporate retailer of the winning stores within approximately three (3) business days after the end of each sales period and will deliver the prizes to the corporate retailer for distribution to the winning stores within approximately five (5) business days.

(9) Cash will not be awarded in lieu of prizes.

(10) The market value of a prize will be considered compensation to the retailer for Internal Revenue Service purposes.

Rulemaking Authority 24.105(9)(i), 24.109(1) FS. Specific Authority 24.105(9)(i), 24.112(1) FS. History–New 9-29-11.

 

THIS RULE TAKES EFFECT UPON BEING FILED WITH THE DEPARTMENT OF STATE UNLESS A LATER TIME AND DATE IS SPECIFIED IN THE RULE.

EFFECTIVE DATE: September 29, 2011