OTHER AGENCIES AND ORGANIZATIONS
Objective
Created by the Florida Legislature in 2014, Florida is for Veterans, Inc. seeks Select a qualified market research vendor to conduct qualitative and quantitative research with active military, Veterans, and spouses.
Scope of Work
The qualitative portion will be a series of ten focus groups, four with active duty military (with anticipated separation dates within one year), four groups with Veterans, and two groups with active military and Veteran spouses (equal ratio). To qualify for the focus groups, respondents must be in the consideration process for relocating or open to relocating. The focus groups should be geographically dispersed to represent a cross-section of the country. It is up to the vendor to make a recommendation on the most appropriate cities or military installations to hold these focus groups based on the ability to populate the group with those in the target audience.
The quantitative portion of the study will be a survey among active military with anticipated separation date within one year, Veterans, and spouses from each group. The questions for the quantitative portion of the survey will be developed based on the findings from the focus groups. We also would like to include the list of benefits that Florida offers to gauge the target market’s awareness and ranking of importance to these benefits. The sample size needs to be large enough to drill down into particular groups for targeting, such as retired service members versus recently separated military, active military not yet separated and spouse groups. The data should also be sorted by age group and rank of service member (junior enlisted, non-commissioned officers, commissioned officers, and spouse of service member).
Instructions to Vendors
You can view the full request for proposal at: http://floridavets.org/wp-content/uploads/2015/01/VeteransResearchRFP.docx.pdf.
Your response is preferred in electronic format, as an attachment sent to admin@veteransflorida.org.
This RFP is being posted on March 17th, 2015. To be considered for the project, the vendor must submit their proposal to Florida is for Veterans email address listed in the above paragraph by the close of business, 5:00 p.m. ET, on April 1st, 2015.
Questions regarding the RFP may be e-mailed to FIFV at admin@veteransflorida.org.
FIFV intends to execute an agreement with the selected vendor in April 2015.
